Full Site or Landing Page?
- SEO |
I need to put together a Google Adwords campaign and I've been told that it's always best to have a landing page. BUT all of my competitors in the niche (replacement windows/conservatories) use the full website (with all navigation, etc intact).
Does anyone know or can guess if this is because this product is not suitable to use a landing page only? Because customers want and expect to access the full website.