Keyword Planner: Keyword Type - Broad?

by maelztorm 0 replies
From all that I read on the new KP I am left with the impression that all keyword data that is for exact match only.

However, after importing the keywords into excel there is this column Keyword Type and for every keyword the type is categorized as Broad. Am I missing something or am I under the wrong impression?

What is that Broad all about isn't it suppose to be exact?
#search engine optimization #broad #keyword #planner #type
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