PPC question.

by 7 replies
8
This is a two-part question.

I have been promoting our site hxxp://www.high-risk-merchant-account.com via ppc, spending a little over 1000 a month, we have received sales but not the conversion I think it lacking.
Questoins:
1. do you think ppc is a cost effective way to generate sales?

2. Any suggestions on a Successful advertising spend other than ppc?

thanks for your time.

Kevin
#search engine optimization #ppc #question
  • WOW - 1000 a month with little sales? is that USD?

    I think it's time to give up, or hire a PPC expert to manage your account - Like me for £99 a month

    I can guarantee you salessssssss, spending less than $1000 a month!

    Contact me if you want!


    PS: Your site design could be better. PPC sites should look really nice to help convert.

    And your site speed is SLOW!
  • You need to make a nice adwords landing page and call to action button leading to the form page.

    I make HTML / PHP adwords landing pages for my clients on a daily basis, I could help you if you want, just contact me.
  • I would also look into CPA advertising, that way you do not pay until they actually complete an action, ie sign up to get started on your list.

    You get a better ROI... so for our network for example the prevailing bid per click is $0.50 for Financial and I would say that you set your cpa to $2.50.

    On our network you will pay 0.50 per click until you get a conversion, then you will receive a credit to off set the conversion cost of $2.50 leading up to the conversion.

    This all estimated an only an example, actual rates depend on your CPA rate you choose and the actual cpc cost.

    I am more than willing to explain more if needed.


  • 1: PPC is not the only traffic generation method for many companies, every market has a different buying behavior, competition, costs so it will depend on your niche, budget and other things.

    2: Media buys, buying banners on relevant sites to your niche, advertising on facebook and the list goes on.
  • 1. Absolutely - Sounds like you are only using the most common method Google search... Which happens to be the most expensive. Try the Display Network, YouTube, and Remarketing for lower CPC and Higher ROI.

    2. Invest in a SEO strategy if the competition is not to steep for you.
    • [1] reply
    • Yes, I must say PPC is a cost effective way to generate sales. But only need to manage it properly. Most of organizations are getting best ROI while they are paying less amount. To get best ROI you need to manage all these things: Keywords, ad creation, CTR, Quality score, Ad rank. If all these thing will be managed then you would definitely get best return on investment.
  • Banned
    well, from my point of view the problem is with the site. I found it like a regular website asking for.... well the point is your site lacks somewhere fix that, who know this might be the reason why there is not conversions !!

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  • 8

    This is a two-part question. I have been promoting our site hxxp://www.high-risk-merchant-account.com via ppc, spending a little over 1000 a month, we have received sales but not the conversion I think it lacking.