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When do you delete a keyword? - PPC Campaign

by mc9320
1 replies
  • SEO
    • |
Currently running a campaign with about 50 adgroups, split testing 2 ads and a low number of keywords in each one.

When do you say enough is enough with a keyword?

I mean you can keep split testing ads in an adgroup to improve CTR, but at what point do you think it's the keyword which is not working, not the ad?
#campaign #delete #keyword #ppc
  • Profile picture of the author dropout
    It depends on how much you are paid for a conversion/sale and not much else.

    However, don't expect a campaign to be converting optimally when you start it so you need to give your keywords a little room to get some data.

    Example:

    You are paid $50 for a sale and your average cpc is $5. I would probably let a keyword run until it reaches 15 clicks (15 x $5 = $75).

    If there has been 0 sales, delete the keyword and move on.

    If you have 1 sale you might be able to optimize things to make it profitable.

    If you have 2+ sales congratulations, it might be a fluke but it looks like you have a winner and with further optimization it could become amazing.

    Again, how many clicks you want to buy before you make a decision about whether to keep or delete the keyword depends on avg. cpc and how much you are paid per sale/conversion.
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