How Do I Dominate The Local Serps Without Getting My Main Site Penalised By Google??

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I own a local plumbing business and we offer our customers several different services.

I already have 1 website that ranks well and for the majority of my keywords im in the top3 results. However, I want to dominate the local serps and push out the competition.

My main site has separate pages for each service. But as each individual service (e.g. boiler repairs) could be a whole separate business by itself, I want to create additional websites that focus solely on just 1 service. I then want to rank the new websites to take up more positions in the serps.

What will I need to wary of to avoid having my main site penalised by Google?? It already ranks well in the serps and I have spent a lot of time and money in building it.

I am ok with using black hat methods to get the new sites ranked but I don't want to risk having my main site deindexed by Google.

Any tips/advice would be greatly appreciated.

Thanks!
#dominate #google #local #main #penalised #serps #site
  • Profile picture of the author Syed Ray
    Originally Posted by wcroz99 View Post

    I own a local plumbing business and we offer our customers several different services.

    I already have 1 website that ranks well and for the majority of my keywords im in the top3 results. However, I want to dominate the local serps and push out the competition.

    My main site has separate pages for each service. But as each individual service (e.g. boiler repairs) could be a whole separate business by itself, I want to create additional websites that focus solely on just 1 service. I then want to rank the new websites to take up more positions in the serps.

    What will I need to wary of to avoid having my main site penalised by Google?? It already ranks well in the serps and I have spent a lot of time and money in building it.

    I am ok with using black hat methods to get the new sites ranked but I don’t want to risk having my main site deindexed by Google.

    Any tips/advice would be greatly appreciated.

    Thanks!
    You should not be worried your main website is going to be deindexed since you are ranking new websites with different domains.
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  • Profile picture of the author Matthew Anton
    hi wcroz99,

    I would advise not creating a unique website for each service. Perhaps it's toilets, water heaters, sewers, etc; it's not economical to create a new website for each and here is why.

    When you create a website, the authority or Pagerank of it trickles down to your inner pages. This means you have a greater chance of obtaining more search engine traffic per SEO dollar spent, then if you were to create a new website from scratch.

    I would advise link building to those inner service pages to rank for those phrases.

    If you want to basically clone your first website success, you can do that as well and simply register a new domain, with similar sub-categories, with rinse and repeat.
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    • Profile picture of the author birdman87
      I agree. Unless he wants to super dominate the SERPS.

      Often with my main website we will find ourselves ranking really well for an amazing keyword really easily on an inner page. Based on that success we will then create a micro-site specially targetting that keyword.

      Some people want a small specialist site whereas others want a trustworthy and well established business. It can work quite well when the niche is profitable enough.

      The only concern I would have would be that it's not fair on everybody else in your area lol.

      I would avoid anything that could be deemed as overly black-hat. Local listing are usually easy enough to rank for to make it worthwhile not risking it. It shouldn't take weeks and weeks worth of work to rank it.

      Originally Posted by Matthew Anton View Post

      hi wcroz99,

      I would advise not creating a unique website for each service. Perhaps it's toilets, water heaters, sewers, etc; it's not economical to create a new website for each and here is why.

      When you create a website, the authority or Pagerank of it trickles down to your inner pages. This means you have a greater chance of obtaining more search engine traffic per SEO dollar spent, then if you were to create a new website from scratch.

      I would advise link building to those inner service pages to rank for those phrases.

      If you want to basically clone your first website success, you can do that as well and simply register a new domain, with similar sub-categories, with rinse and repeat.
      {{ DiscussionBoard.errors[8833635].message }}

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