Daily disappearing clicks

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  • SEO
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Looking for some input/insights into Adsense behavior. More specifically, I'm wondering why the clicks/revenue on one of my sites fluctuates wildly throughout every day and eventually always lands very low.

I've got three niche sites that all use Adsense. All three sites have consistent traffic. Two of the sites see consistent CTRs of about 5%. The other site consistently has a paltry CTR of just 0.75%. However, this site also gets the most traffic of the three and always (daily) shows lots of clicks and good revenue that disappears frequently throughout the day. For example, if I check in the morning I may see a CTR of 10% and nice revenue, but by the end of the day the clicks are always gone and the CTR is back to around 0.75%. What's going on?

I know Google evaluates clicks and can cancel out those that they deem as invalid, etc. I also realize none of us knows exactly how they evaluate clicks and traffic, but is there something I'm doing wrong? I feel like the site mentioned above should be my top earner, but I can't figure out the daily disappearing clicks. Any tips or thoughts? I'm considering pulling Adsense from that site and trying something like InfoLinks instead.
#clicks #daily #disappearing

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