How do you do on page SEO if the keyword is very long?

10 years ago

Google nowadays understands the intent.

So: "how much does a BMW car cost" should be rewritten in a few different variations which are all proper English but totally make sense and flow in the article.

You can have your exact keyword in the opening paragraph, and the rest variations.

Please don't beat me up if I'm wrong. I'm not into relying on Google for traffic, anyways.

This was all based on my understanding.

Let the others chime in.

Thanks

Signature

Are you a newbie who would love to learn how to start making money online? Boy, do I have a free report for you!

{{ DiscussionBoard.errors[8850470].message }}

savidge4

10 years ago

How Much Does a BMW Car Cost

Then the article starts.... Many times people ask "How much does a BMW car cost?" blah blah blah 100 words

In relation to how much does a BMW car cost blah blah blah 100 words

In order to determine how much a BMW car cost blah blah blah 100 words

and that concludes how much does a BMW car cost.

So you want your "TARGETED" keyword as close to the top of the text as possible. Using a title makes it "The Top" and as close to the end of your text as possible.

A second layer of SEO can be added to shorter tail words such as how much a car cost, does not matter how much a BMW costs, BMW financing, BMW repair, etc. etc. You can add another 5 of these in for good measure.

The secret to it all, is to have it read naturally, or as naturally as possible. I tell my clients, there is "English" and then there is "SEO English".

Oh don't forget to text link internally on your site to this page 2x using "How much does a BMW car cost" as the link alt tag. A link out to another BMW site helps as well. ( Not in this case, but in others you can use a link to Wikipedia as your outbound )

Hope that Helps!

Thanks

Signature

Success is an ACT not an idea

{{ DiscussionBoard.errors[8850489].message }}

Steve B

10 years ago

Just get a little creative, but above all else, make the narrative flow as if you were talking to your best friend.

In this case I would write an informative report or review and call it "How much does a BMW car cost?"

Now when you write your article, just mention the name of your report in a natural manner and you will get your keywords into the article.

By the way, there is no magical number for KD. Put your keyword in the article title at the front, again in the first paragraph, again in the concluding paragraph, and maybe one more time in the article body. But don't get hung up on the keyword inclusion so much that your article sounds like a deliberate attempt to stuff keywords.

By talking about a report (title=your keywords), it will not sound unnatural to the reader unless you go overboard. The most important thing is to write a quality article that will provide value to the reader.

Good luck,

Steve

Thanks

Signature

Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect

{{ DiscussionBoard.errors[8850495].message }}

salegurus

10 years ago

Adsense / PPC / SEO Discussion Forum

Thanks

Signature

Think of how stupid the average person is, and realize half of them are stupider than that.

― George Carlin

{{ DiscussionBoard.errors[8851051].message }}

Kevin Maguire

10 years ago

Originally Posted by FaisalKhan

Suppose, the keyword is "how much does a BMW car cost"?
How do you make an optimized article? I mean if it is a 500 words article, then to keep density 1% I need to add it 5 times. Will it be easy to read? Please let me know how do you do it. I am very confused about density and flow of articles written for a long keyword.

Thanks

Welcome to the SEO section.

Now ignore everything that those above said. Dip your head in an ice bucket.

A single mention of your keyword within your "content" is WAY more then enough.

I'd use
"how much does a BMW car cost" as my article title and never mention it again throughout.

Thanks

{{ DiscussionBoard.errors[8851150].message }}

yukon

Banned 10 years ago

Originally Posted by FaisalKhan

Suppose, the keyword is "how much does a BMW car cost"?
How do you make an optimized article? I mean if it is a 500 words article, then to keep density 1% I need to add it 5 times. Will it be easy to read? Please let me know how do you do it. I am very confused about density and flow of articles written for a long keyword.

Thanks

First, forget about density. Focus on relevancy.

Have a look at the page structure on most Wikipedia articles, they use jump links, it's user friendly & good for SEO.

Example:

<title>BMW M6 Convertible - domain.com</title>

<h1>How much does a BMW car cost?</h1>

Suspendisse non mi augue. Phasellus quis nulla ac dolor adipiscing sodales. Nunc nibh lorem, congue a tempus sed, rhoncus in lacus. Morbi aliquet nisi nec purus vulputate sit amet congue risus faucibus. Nulla facilisi. Vivamus congue odio luctus tellus scelerisque luctus.

<img src="bmw-m6-convertible.jpg" alt="how much does a BMW car cost,bmw m6 convertible">

<h2>Options</h2>
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas mauris eu tortor pellentesque nec iaculis orci eleifend. Etiam lobortis egestas purus vel pharetra. Suspendisse non mi augue. Phasellus quis nulla ac dolor adipiscing sodales. Nunc nibh lorem, congue a tempus sed, rhoncus in lacus. Morbi aliquet nisi nec purus vulputate sit amet congue risus faucibus. Nulla facilisi. Vivamus congue odio luctus tellus scelerisque luctus.

<h2>Maintenance</h2>
Nulla egestas vulputate diam sed adipiscing. Integer convallis turpis at eros venenatis sit amet vulputate justo vehicula. Phasellus cursus congue nulla, vitae cursus metus aliquam id. Integer magna risus, auctor vel commodo ultricies, euismod vel orci. Sed tincidunt, mauris quis facilisis consectetur, ipsum velit porttitor libero, vitae tempus nunc velit ullamcorper risus.

<h2>Cost</h2>
See also: M3 M6 Cost Comparison

How much ivamus cursus dapibus ligula, BMW car cost eu dapibus lectus euismod quis. Cras purus augue, aliquam id congue sed, vestibulum ut felis. Suspendisse nulla turpis, feugiat nec facilisis non, condimentum vel ligula. Integer convallis turpis at eros venenatis sit amet vulputate justo vehicula. Phasellus cursus congue nulla, vitae cursus metus aliquam id.

The <h1> tag is the highest authority heading tag, just like a newspaper, there's one main heading on the front page. The 3 <h2> tags are also important, only carry less weight as the main heading tag.

Notice the internal link to a relevant page (M3 M6 Cost Comparison) that includes the main keyword (cost). That anchor-text (M3 M6 Cost Comparison) would be the same as the 2nd page <title> or the same as the 2nd page <h1> tag the link is pointing at (relevancy connection).

The links at the top of the content jump down the page to their matching <h2> tag (Options, Maintenance, Cost). I've even seen Google display jump links from a single page as Google Sitelinks, added benefit.

With quality external links plus the internal links, that page would be well optimized in Google SERPs for multiple keywords. Example, the same page should also rank for the keyword how much does a bmw m6 convertible cost.

Remember, Stop Words are mostly ignored (mostly, not always).

These are Stop Words:

How
much
does
a

These are main keywords:

BMW
car
cost

You could rank that same page without a single Stop Word. The actual keywords (BMW, car, cost) need to be on the page your trying to rank, it just makes ranking pages easier.

There's exceptions to Stop Words, example the keyword phrase how much + [keyword] is very popular as a keyword on it's own. You'll find that keyword phrase in just about every niche.

[ 4 ] Thanks
1 reply

{{ DiscussionBoard.errors[8851200].message }}

savidge4

10 years ago

Originally Posted by yukon

Remember, Stop Words are mostly ignored (mostly, not always).

These are Stop Words:

How
much
does
a

These are main keywords:

BMW
car
cost

You could rank that same page without a single Stop Word, the actual keywords (BMW, car, cost) need to be on the page your trying to rank, it just makes ranking pages easier.

There's exceptions to Stop Words, example the keyword phrase how to + [keyword] is very popular as a keyword on it's own. You'll find that keyword phrase in just about every niche.

Up until September last year with the roll out of Google "Hummingbird" I would be right there with you. However, Hummer ( As I call it ) Is basically a bridge between how things are typed in, and the understanding of the content available. If you live in Seattle for instance you type "Italian Restaurant" Hummer is looking at many factors.... Location being one of them, it then produces results for "Seattle Italian Restaurants" and going even further and offering a map of "Local" in proximity restaurants.

Relevance is another interesting variable. To the best of my knowledge ( Its not like the exactly list this stuff ) there is "Page" relevance, and "Site" relevance. Page relevance is obviously the words used / targeted on a single page. Site relevance, is looking at the over all picture. depending on the size of your site would play with the weight of each of these variables. a 160 page website on weight loss, each page being targeted relevant to weight loss, is going to carry far more weight than a 10 page site thrown together.

Break that down further and the "Relevance" weight of any given keyword connection is going to factor the site, and the overall relevance of a single page. Pages developed and targeting exact match keywords ( stop words included ) can and in my experience DO play heavily.

I used to in years past write content that dropped out the stop words. It was a better match to what google was looking for. Today with Hummer, that has changed.

Like you mentioned, same page linking is a very good technique. Same site internal linking is a huge factor. I always suggest 2 internal text links to every page (Using Alt tags to your advantage when ever possible. ) and a solid outbound link on most every page. ( I personally use Wikipedia when ever possible for this. However good SEO youtube videos are even better - they generally have a link back to your page )

Just a quick note. when using tags for text links you want the tag to match the page that it is going to. when using image tagging ( img alt - you want the keyword used I this to be the same as the page it is on )

like I keep saying SEO is not Rocket science, but it is Science!

Thanks
1 reply

Signature

Success is an ACT not an idea

{{ DiscussionBoard.errors[8851321].message }}

yukon

Banned 10 years ago