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Silo structure question

by ikuret75
4 replies
  • SEO
    • |
Hi,
I'm making a website with silo structure.
I think I understand the concept. If the home page theme is "Music instruments" then you have subfolders/sub themes like "piano" "guitar" "violin" and so on, and each subfolder is a landing page for the keyword. Each sub folder has several articles on that sub theme (i.e. Piano subfolder has an article like "how to play the piano").

Also, I understood that each article page doesn't link to other articles of different subfolder. So, there is NO internal link from the "how to play the piano" page under Piano to the "how to buy a good guitar" page under Guitar.

I hope I understand this part.

My question is do you still put a link from each article page to the landing pages of other themes?

So, does the "how to play the piano" page have a link to "guitar" "flute" "violin" subfolders etc.? Or would it just have a link back to its parent (i.e. Piano).

Thank you.
#question #silo #structure
  • Profile picture of the author Oscarfishlover
    Originally Posted by ikuret75 View Post

    Hi,
    I'm making a website with silo structure.
    I think I understand the concept. If the home page theme is "Music instruments" then you have subfolders/sub themes like "piano" "guitar" "violin" and so on, and each subfolder is a landing page for the keyword. Each sub folder has several articles on that sub theme (i.e. Piano subfolder has an article like "how to play the piano").

    Also, I understood that each article page doesn't link to other articles of different subfolder. So, there is NO internal link from the "how to play the piano" page under Piano to the "how to buy a good guitar" page under Guitar.

    I hope I understand this part.

    My question is do you still put a link from each article page to the landing pages of other themes?

    So, does the "how to play the piano" page have a link to "guitar" "flute" "violin" subfolders etc.? Or would it just have a link back to its parent (i.e. Piano).

    Thank you.
    Confusing, but I think I see what you're asking.

    Let's say you have your main menu. The parents item is "musical instruments" then you have a drop-down menu which we'd normally call child items. One of those could be "pianos". If people go to that page you could list pianos for sale. However, you could create another menu item off "pianos" that points towards "how to play the piano". Don't complicate things, just leave it like that. The majority of people will be intelligent enough to know that they can go to the main menu and choose another page, why should you make your website to complicated when it comes to menu systems just because one or two people don't know how to use the website. Alternatively, you could have an internal link on the "how to play the piano" that takes you back to "pianos"

    I have done something similar on my own website. Check the link out below. Each menu item, whether it's a child or a child of a child will point to an individual article that has its own page heading which will be indexed on the search engine.If you hover over "articles" in the main menu, you will see what I have done.

    hxxp://www.oscarfishlover.com

    Sorry if that's not what you are asking
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  • Profile picture of the author ikuret75
    Thanks for your reply Oscarfishlover.
    I'm talking about the silo structure as discussed on the page below.
    http://www.warriorforum.com/adsense-...-examples.html
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  • Profile picture of the author yukon
    Banned
    Here's a decent example of a single silo. Notice no matter which link you click in the right sidebar, the same focused group of links is on each of the 25 pages in that one group.

    The URL is simple & easy for traffic to understand (Index page > silo landing page > silo supporting page).
    • hxxp://www.greatplacetowork.com/2013-best-small-workplaces/radio-flyer

    In this example they have made the category page part of the series of pages, it's the first page on the list of internal pages.
    • hxxp://www.greatplacetowork.com/2013-best-small-workplaces

    They have some other things going on but it's still a good silo example. I think people get overwhelmed with the Amazon example, it's still a good example it's the same thing on a massive scale.

    OP, to answer your question, link to the same pages in the silo. If you really need to link out of a supporting page to another silo, link to the other silos main page. Just remember it defeats the whole point of staying focused.
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    • Profile picture of the author ikuret75
      Originally Posted by yukon View Post

      Here's a decent example of a single silo. Notice no matter which link you click in the right sidebar, the same focused group of links is on each of the 25 pages in that one group.

      The URL is simple & easy for traffic to understand (Index page > silo landing page > silo supporting page).
      • hxxp://www.greatplacetowork.com/2013-best-small-workplaces/radio-flyer

      In this example they have made the category page part of the series of pages, it's the first page on the list of internal pages.
      • hxxp://www.greatplacetowork.com/2013-best-small-workplaces

      They have some other things going on but it's still a good silo example. I think people get overwhelmed with the Amazon example, it's still a good example it's the same thing on a massive scale.

      OP, to answer your question, link to the same pages in the silo. If you really need to link out of a supporting page to another silo, link to the other silos main page. Just remember it defeats the whole point of staying focused.
      Thank you for clearing it up!!
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