Using high volume keywords to boost impressions. Yay or nay?

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  • SEO
  • |

I'm in a little bit of a pickle.
It seems like the keyword I am trying to target doesn't get much traffic, and even if it does, there's not many conversions going on there. So, what I've been doing lately is checking out Google Trends and then using those search terms as my keywords.

As you might have guessed, this increases the impressions of the ads and also gets me a good amount of clicks. If my intended keywords didn't have a low search volume, I wouldn't need to do this. But anyway, this "methodology" of mine sometimes works and most times doesn't because of Quality Score.

Is there any advice I can get on how I could increase my impressions and clicks without having to target absolute garbage that is not even related to my landing page?

#boost #high #impressions #keywords #nay #volume #yay

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