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Learning PPC

by oneano
20 replies
  • SEO
    • |
How does someone learn PPC? I have read books, I have seen info products, I have talked to adowrds management companies. Reading just doesnt cut it, I need to see examples,ut no one teaches the basics. No one talks about how you how to start your first campaign, or how to turn your tests into profits. I feel lost swimming in a sea of professionals that are not willing to teach.

I feel that I am simply left to trial and error, and I just dont think that is the way it should be.

I see numerous messages on this board of "how" and "why" but no real answers.

So where do I start? Where do the other members on the forums start? Where can we find answers?

I dont expect someone to spread their "secret sauce" or to do it for me, but when Im starting at my campaigns and they are not running it would be nice to have someone to turn to (other than google customer service who never seem to answer). I am VERY willing to pay someone to teach me the ropes. A PPC bootcamp maybe?
#learning #ppc
  • Profile picture of the author PeterParker
    id ike to learn this as well
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    • Profile picture of the author johnx60115
      That'd be a great name for a product. PPC Bootcamp (checked domain but it's registered). I wanted to ask you guys if you had tried Commission Blueprint?

      Honestly I was where you guys are and when I got that info things started to really make sense. But still pieces were missing so I built my own PPC system.

      Man, I'd love to share it with you but I know people would take it, repackage it, claim it as their own, and by the next day it would probably be selling on this forum or somewhere else. I'm thinking about turning it into a product but don't know how much I should charge.

      Chances are you've already seen Google's tutorials?

      google.cOm/adwords/learningcenter/ (can't post links yet I guess... post count not high enough)

      Let me give you some advice though... don't try and build campaigns manually - one keyword at a time, one ad at a time... Adwords Editor is a serious tool when you know how to leverage it.

      Don't know if this helped or not.
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  • Profile picture of the author Lucid
    Would people be interested in a webinar such as Goto Webminar where you could see what I do and how I do it? I'm putting this together and there would be about 8-10 segments of about 1.5 hours. What would you be willing to pay? I would include a few hours of one-on-one consultation as well.
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  • Profile picture of the author BrockSoft
    A good way to learn from is from Adwords help section.

    Secondly if you are that dependent on teachings - you can go to ppc-coach.com which is a ppc mentorship program that takes you by the hand like you wanted.
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  • Profile picture of the author scorpions84
    Yes, Adwords learning center is the best place to learn the basics. I hoped that I started to learn the basics first from Google. Make yourself comfortable with the basics first and then read those PPC guides from the gurus.hehehe...
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  • Profile picture of the author PeterParker
    thanks for the unput will be reading those guides over the next few days.
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  • Profile picture of the author oneano
    The Adwords learning center is not targeted twards the new interface. The new interface also has terms that are not listed in the learning center (broken links etc)

    I my self am interested in how other people organize their campaigns, how the research keywords and what tools they use.

    Thing like ROI and what do I sell are more advanced topics and not really what I my self am searching for.
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    • Profile picture of the author Jimerson Farveez
      The sites below provide free information focused on PPC.

      Google Adwords - The official source for information about AdWords
      Yahoo Overture - The official source for information about Yahoo Search Marketing.
      PPC Blog - Dan Sharp is a UK PPC practitioner who offers articles, news, discussions, and everything pay per click.
      PPC Discussions - Paid search with particular focus on Google AdWords and Microsoft adCenter from Jeremy Mayes
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  • Profile picture of the author happyguy
    I have come across wonderful posts on this forum where a step by step guide is given on some good topics. I wish someone can do that on PPC. I think there are many newbies out there that want a step by step guide that is free or at least inexpensive. If you know of such thread, please post here. thanks
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  • Profile picture of the author paulchri
    Stop wasting time seeking out others for something that you must actually do to learn . Open an AdWords account and put a small amount of money in it and marketing yourself or something that you believe in.
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  • Profile picture of the author Lucid
    > Stop wasting time seeking out others for something that you must actually do to learn

    It can take months to really get PPC. Seeking someone to get a better start out of the gate is a good idea. So, learn from someone, continue learning from that to improve.
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  • Profile picture of the author jkgulick
    There are a lot of good resources out there for someone willing to dig. Ask questions. I just read a great post on warrior forum: search for AdWords Tips From a $5,000/mo Affiliate

    Awesome.
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  • Profile picture of the author oneano
    AdWords Tips From a $5,000/mo Affiliate

    isnt as much about starting as refining what works for you.

    Again I state how nothing shows you how to start PPC

    No one talks about how to organize campaigns, or how to refine campaigns.

    Most products on the market are targeted at people that are running campaigns that want to turn them into a success.


    @paulchri : Seeking the knowledge of someone else is a step to true fulfillment only a fool will search blindly.
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  • Profile picture of the author johnx60115
    Oneano, I am putting together a product that will show you everything. I'll let you know when it's finished. If anyone else wants to know more, send me a private message.
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    • Profile picture of the author FredericoVilaVerde
      If I had to go back in TIME this is the 3 stage approach I would use: learn, practice and improve.

      -----------------
      Stage #1: Learn
      -----------------

      See ALL the materials from the learning center for about 20-30 days.

      ------------------
      Stage #2: Practice
      ------------------

      Spend $100-$500 testing 1-3 affiliate offers from ClickBank for about 5-15 days (this depends on the amount of traffic the keywords you choose can receive per day). NOTE: If for any reason you are tight on money, set the daily budget from campaigns to $5-$10 per day.

      ------------------
      Stage #3: Improve
      ------------------

      Now that you have a mix of THEORY and PRACTICE and EXPERIENCE (if you fail in step #2 use that as feedback for gradual improvement!), than invest some money in PPC Classroom so you can see the "BIG picture".

      You will NOT regret that decision. I was a member for the main content and it is really valuable. The best content I've seen about PPC in years. Their are professionals and are 100% willing to teach you. Just read their testimonials!

      Regards,

      Frederico Vila Verde
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      • Profile picture of the author mmslax2
        Frederico, what you have said holds some truth; however, some of your pmethods will lead new PPC members right down the storm-train.

        For example: learning is always good, in fact right now we all could be learning about new methods, doing split-testing to find data on squeeze pages, and much more, yet we tend to gawk at what other have done rather than focus on our own plan. Go to the local book store and find a book written on PPC they're definitely out there, better yet use this forum its a great source for learning, just click search!

        Practice: Many people have many different approaches to this, which is why some of us fail and some are extremely successful. In my year or so around the IM world I've noticed people who succeed in PPC have a well thought out plan, a near-flawless landing page and their keywords are so relevant their CTR's should be through the roof!

        Back to the point, what I've noticed is when attempting PPC people just throw money into the system and maybe for you Frederico that worked; however, for most it won't. It's important to put money you have into PPC, yet be smart about it and know your limitations. Even if you're tight on money always set your daily budget to five times what you can afford. (if you can afford 10/day set it to 50/day) 9/10 you won't ever be spending that much and if you are you can quickly end your campaign. The reason for doing this is so you can actually get noticed by Google, MSN, Yahoo, or whoever you're using. With a daily budget at 10/day Google isn't going to find you very intriguing because you simply won't make them much. However someone spending 50 /day will definitely raise a brow for those companies.

        Improving: Test, then improve, then again and again. The top guns are always stressing improvement, because no one or thing is perfect so the margin for improving is always there. Whether it be testing squeeze pages, opt-in boxes, or that killer headline you wrote... ALWAYS improve!

        You might not succeed right away, but by taking and applying these tips you're almost guaranteed success. Learn from your mistakes, and remember its a business, so treat it like one!

        I have a book on getting started with PPC, but it isn't free. Let me know if you're interested.
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        • Profile picture of the author FredericoVilaVerde
          How do you learn to play a piano?

          -----------------
          Stage #1: Learn
          -----------------

          First you LEARN what a piano is and how to play it.

          ------------------
          Stage #2: Practice
          ------------------

          Then you go out and PRACTICE the piano PLAY.

          ------------------
          Stage #3: Improve
          ------------------

          When you fell that playing the piano is
          something you WANT and DESIRE to do...

          ... than only at this stage should you learn
          how to seriously IMPROVE your skills and move
          to the next level.

          ------------------
          Final Thoughts
          ------------------

          I gave a plan for learning PPC that makes sense
          without you ever losing your inner MOTIVATION.

          That's it!

          Regards,

          Frederico Vila Verde

          P.S. My campaigns bugets are always 10 TIMES
          over the required budget.

          But for those who start with very little, setting
          the campaigns budget very low is the ONLY surefire
          way that you won't "BRAKE the cords from the piano
          you want to play". I hope that makes sense!
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  • Profile picture of the author Lucid
    > How do you learn to play a piano?

    Well, most people in the beginning would have a teacher. Teach them how to read music, some techniques. Sure, you could learn all that by trial and error. But a teacher would speed things up, show early on mistakes to avoid. I think oneano is looking for a teacher for those same reasons.
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    • Profile picture of the author FredericoVilaVerde
      Originally Posted by Lucid View Post

      Well, most people in the beginning would have a teacher.
      I partially agree on this and for one reason.

      PPC classroom has now what... 21.000 students?

      For what I have seen not so many newbies who joined
      the "teachers classes" were able to "get it" fast... even
      after they have gone through all the modules inside.

      So, teachers can help a LOT, but they won't make it
      work in all cases (and the reverse is also true I know)
      as you need to get some experience in all cases to get
      familiar with the PPC systems and components in place!

      Note: I am speaking "in general" about the "majority"
      of members, because I do know there are some excellent
      stories of newbies who got success inside in little time.
      (Which is GREAT!)

      Originally Posted by oneano View Post

      I have read books, I have seen info products, I have talked to adowrds management companies. Reading just doesnt cut it, I need to see examples,ut no one teaches the basics.
      After doing this since 2003 I can say that PPC is somewhat
      "complex" especially in the EARLY learning stages, as there
      are many components you need to master simultaneously.

      And that's probably WHY you fell "lost"!

      Therefore, starting small to later expand makes better
      sense to me personally. And what I also think for what
      I am reading here in the forum is that you have finished
      stage #1 and what to skip to stage #3. You are seeking to
      improve so you can AVOID mistakes. That's fine!

      In such case, whether you chooses a teacher or PPC classroom,
      those are BOTH excellent choices to play the piano. And if I
      were in your position I would choose BOTH!

      You'll get different insights in both sides which can potentially
      make you move faster to your end goal. Good luck!

      Frederico Vila Verde

      P. S. Just remember that PLAYING the piano is how
      you make money.
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  • Profile picture of the author Kurt Henninger
    The best experience of learning is always by doing and testing. You can over read, and over analyze how to do things, but in the end, your not going to get anywhere with PPC until you crawl "inside the machine" and poke around and find out how it works yourself.
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