Which site structure is better for SEO?

by Otto+
8 replies
  • SEO
  • |
Hello,

I work at an e-commerce company which sells replacement parts, we carry thousands of products which fall into several categories & subcategories and at the same time, fit different brand, model and version items.

Given that scenario, which of the following site structures would work best to achive a high page rank:

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Structure 1
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- Use a set of select boxes to allow users to specify the brand, model and version of their item, then show them the list of categories that match, and finally (after the user clicks a category) show them the products related to that brand, model, version + category

- There is no category or subcategory pages

- There is no individual product pages (to avoid pagerank dilution)


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Structure 2
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- Allow the users to navigate the site by drilling down into category pages (Category > Subcategory > Products)

- Allow the users to navigate the site by drilling down using item features (Brand > Model > Version > Category > Products )

- Have category and subcategory pages.

- Link to category pages from the home page.



The first structure aims to increase pagerank by reducing the number of pages visible on the site, the second one aims to enhance user experience and give the sime some hierarchy, which one could work better for SEO?


I will really apprecite your ideas,
thanks
#seo #site #structure
  • Profile picture of the author anoopsparx
    As you told that you company is working on sells replacement parts then, you should follow Category > Subcategory > Products, but you also create the Top Brand page that help in conversion point of view. But alaways remember that there is no duplicate page, when we are moving from category or from brand, the product information page should be same.
    you can check hxp://www.shopbychoice.com , we have created for one of our clients.
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  • Profile picture of the author Otto+
    Thanks for your reply @anoopsparx. I will have a look to the site refered.
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  • Profile picture of the author linkassistant
    Most big ecommerce sites do both. They do use some categories, plus they do breadcrumbs and they's have filters available.
    For example, look at the structure of bedbathandbeyond.com
    Speaking of the number of site pages, if you have a page accessible via multiple URLs, these may be treated by search engines as separate pages!
    Plus, check out 7 ecommerce brands that get SEO right
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    • Profile picture of the author Otto+
      @linkassistant: Thanks for the link to the post I will check the recommendations there.
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  • Profile picture of the author petjelly
    Both are good. 2nd structure is easier to navigate and you can get SEO benefit for lots of keywords.
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  • Profile picture of the author davdwarnner
    If you want better keywords the kindly use breadcrumb optimization in all websites
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  • Profile picture of the author koubain
    Structure 2
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