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Do you bother trying to compete if your KW's top serps are ebay/amazon/dept stores?

by lucidzfl
8 replies
  • SEO
    • |
So as the title suggests. I'm looking to write a review/blog site on a particular item I have an interest in.

Say I have an exact match for the keyword for the domain name That should be good yeah? But a google search for the keyword has 2 pages of results that are all sales of this particular item. Amazon, ebay, department stores, etc etc.

Obviously they have higher page ranks than the keyword itself.

I can go after a niche for that object, by adding a category or a brand to it, but that drops the monthly searches from about 15000 to less than 1000.

Also, I could add "reviews" to the domain name, but that drops the monthly searches to about 500.

Thoughts?
#bother #compete #ebay or amazon or dept #serps #stores #top
  • Profile picture of the author monstermoney
    Just an update for you the "Exact Match Domain" doesn't really work anymore. You are better off getting a generic / brand name domain and then have a second tier url to look like .../amazon-product-name-review

    I would steer clear from just this strategy unless you can become an authority for this product online through social media.

    Hope this helps.
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    • Profile picture of the author lucidzfl
      ok so suppose the product is portable basketball goals. I should make a generic domain and make a url for "portable basket ball goals" under it?

      would i then continue to add pages for each brand and then pages for reviews under it?

      The idea would have been to get portablebasketballgoals.com/reviews etc (just making it up, thats not the niche)
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      • Profile picture of the author monstermoney
        Originally Posted by lucidzfl View Post

        ok so suppose the product is portable basketball goals. I should make a generic domain and make a url for "portable basket ball goals" under it?

        would i then continue to add pages for each brand and then pages for reviews under it?

        The idea would have been to get portablebasketballgoals.com/reviews etc (just making it up, thats not the niche)
        Yes that is what Naturally google will look for when it comes to authoritative review sites vs. Spam sites. If the domain is a exactmatch domain it's a big red flag.

        Hope that helps.

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    • Profile picture of the author mrozlat
      Originally Posted by monstermoney View Post

      Just an update for you the "Exact Match Domain" doesn't really work anymore. You are better off getting a generic / brand name domain and then have a second tier url to look like .../amazon-product-name-review

      I would steer clear from just this strategy unless you can become an authority for this product online through social media.

      Hope this helps.
      MM-
      totally agree... authority sites are the go and you'll get better results for all your content over the long term which will build a consistently rising income for you and you will outrank the so-called giants if you're smart about it
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      • Profile picture of the author lucidzfl
        Originally Posted by mrozlat View Post

        totally agree... authority sites are the go and you'll get better results for all your content over the long term which will build a consistently rising income for you and you will outrank the so-called giants if you're smart about it
        But if you want to start with just one product, doesn't having a wide open topic such as

        basketballfun.com/basketballgoals/reviews/

        mean that the rest of your domain will just look weird having very little content?

        I mean if you want to target the microniche for basketball goal reviews and try to direct some of that traffic to purchase basketball goals off of amazon because there's room in that niche...

        I dont know. Just seems like the rest of the domain would be odd if its clearly designed to drive traffic to the basketball goal reviews section.
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        • Profile picture of the author mrozlat
          Originally Posted by lucidzfl View Post

          But if you want to start with just one product, doesn't having a wide open topic such as

          basketballfun.com/basketballgoals/reviews/

          mean that the rest of your domain will just look weird having very little content?

          I mean if you want to target the microniche for basketball goal reviews and try to direct some of that traffic to purchase basketball goals off of amazon because there's room in that niche...

          I dont know. Just seems like the rest of the domain would be odd if its clearly designed to drive traffic to the basketball goal reviews section.
          that's why you write supporting articles on your site and link back to your reviews from them... adds valuable content for visitors of your site... develops trust and shows you're not only trying to sell them something... keeps them on your site longer and lowers bounce rates... pre-sells your review/s... etc... that can only be a good thing right?
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  • Profile picture of the author unikbit
    the EMD are not dead just need to create good content, content that matter. iIf you think to throw some articles from around writters you will get penalized even with a brand name.

    Also if you get 2 pages with ecommerce results you need to take care becase that mean G prefer for that term the ecommerce type websites, can be beat but will take longer than you expect
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    • Profile picture of the author lucidzfl
      Yeah, I've been reading about EMDs since last night. It appears penguin DID strike emds hard but they've been slowly regaining their prominense. Perhaps google realized it pulled the trigger prematurely with the automatic devaluation of good links just because they have an exact match.

      It sounds like googles algorithm has gotten smarter about GOOD emds vs BAD emds, ie: "miamifishing.com" vs "fishing-miami-cheap-poles.org" (per a site i read)

      So perhaps a 2 word exact emd isn't that bad...
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