Need Ideas on Reputation Management

10 replies
  • SEO
  • |
A good friend of mine owns a company that handles vending at major sporting events and concerts at stadiums and arenas throughout the country. Through the years thousands of people have worked the events for him selling beer....soda...cotton candy etc....

So over the years maybe 5 people out of those thousands have taken to the internet to complain about working for him. He is upset because a few of those complaints have reached page 1 of google when you do a search under his company name: (EDITED)

I have told him there is virtually no way to get the site owners to remove the complaining posts and that the only thing you can really do is try to move them off page 1 to where far fewer people will see them.

A few ideas I have to do this are to create a Wikipedia listing for his company and a youtube video.......maybe pay to have some kind of press release blasted out there and thinking about an article submission about being a vendor at major events on ezine or a similar site, but was wondering if any fellow warriors have any ideas on how to handle this stuff........

Rep management is not really my area of expertise so any helpful suggestions would be GREATLY appreciated.
#ideas #management #reputation
  • Profile picture of the author ReleaseifyJim
    A good press release will be worth the investment..just make sure the strategy behind it is to make the press release appear in Google before any other results you want hidden or knocked-down the results page.
    Signature
    Releaseifyâ„¢ - The Press Release Service With Guaranteed Results (Most Packages Come With *Free* Press Release Writing!)
    {{ DiscussionBoard.errors[8892970].message }}
  • Profile picture of the author KenThompson
    I followed your link and read some of the complaints, one in particular, and here's what I recommend. If that complaint is true and accurate, the owner should fix it and make things right. No amount of "reputation management" can make that stain go away.

    So many people have had, and continue to have, negative experiences with employers when it comes to money. People will read those complaints and identify with those making the complaints.

    If the owner makes things right, which will mean paying what is owed, that will be the most effective way to end all this. It's not that much money.

    Most people here strongly believe in doing honest business. This place is different because we're small business; much smaller than the vending business owner. I'd bet no one here would treat an outsourced, or in-house, employee the way that business owner allegedly treated people described in those complaints.

    You, and the business owner, need more than rep management. The owner can solve all this by making things right with those people. And then, simply get his act together and be professional and fair with exchanges of value - paying people fairly for their work and making proper arrangements re vehicle rentals, etc.

    The owner has a simple decision to make. Stop being an irresponsible greed-head or continue treating people unfairly and like crap.

    Ken
    {{ DiscussionBoard.errors[8893040].message }}
  • Profile picture of the author cotguy
    Todd,

    PM as I specialize in RM and can offer some different suggestions based on what works best for your friend.

    Best regards
    Cot
    {{ DiscussionBoard.errors[8893053].message }}
  • Profile picture of the author salegurus
    Wow if those are legit complaints i agree with Ken, your friend has a lot of work ahead of him... Whoever takes this job make sure you get paid upfront LOL...
    Signature
    Think of how stupid the average person is, and realize half of them are stupider than that.

    ― George Carlin
    {{ DiscussionBoard.errors[8893109].message }}
  • Profile picture of the author Jeff Lenney
    I can do it - but i will need payment UP-FRONT, as has been said above! LOL
    Signature

    Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com

    {{ DiscussionBoard.errors[8893224].message }}
  • Profile picture of the author yukon
    Banned
    Blast the SERPs with pages from sites that aren't important pushing the negative pages back a few pages in the SERPs (ex: page 4+ in the SERPs) where nobody will find them.

    Example of a link type that can help push other weak/negative pages down the SERPs.
    • hxxp://www.xmarks.com/site/ebay.com

    There's hundreds of those types of sites.
    {{ DiscussionBoard.errors[8893549].message }}
  • Profile picture of the author todd40fla
    hey guys....thanks for the suggestions. I should have noted in my post that to my knowledge the complaints are from people who tried to in some way skirt the system and either overcharge customers for items and pocket the excess or some other infraction......and they were invited to leave the event by staff or management.

    I have been to events and seen first hand some of the "stuff" people try to pull to grab a few extra dollars.

    the fact that thousands of people work for the guy every year and in over 5 years these are the only complaints out there I believe validates him as a decent guy.....not a bad guy trying to hide from the things he is doing.

    and it truly bothers him that people he claims tried to rip him off and who then told him they would pull down their remarks If he paid them off are able to have a forum where they can spread their lies and do it on page 1 of a search for his company.

    I agree with you guys completely....if he was a bad guy I for one would tell him I could not help him and I would not have posted anything here asking for assistance.
    {{ DiscussionBoard.errors[8893952].message }}
  • Profile picture of the author seoace
    Get Scrapebox and spam those complaints out of page 1. That is what 90% of reputation management companies do.

    It's simple yet effective.
    Signature
    Who else needs a SEO Client Dashboard for their SEO services ?
    Let your clients monitor their SEO campaigns (Rankings, Backlinks and Work Done)
    {{ DiscussionBoard.errors[8894511].message }}
  • Profile picture of the author nettiapina
    Here's an easy DIY approach: set up Facebook page, Twitter account, Google+ page, LinkedIn company page, and similar profiles on high-profile social media sites. Make sure the company information can be found in the biggest local directory site (if there's a legitimate, non-spammy one).

    This works well in Finnish Google at least, but it should be easy to verify on Google US. Just take a company that you know to have profile pages, and search for them.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
    {{ DiscussionBoard.errors[8894713].message }}
  • Profile picture of the author promo87
    Banned
    I don't think that there is anyway to remove those comments but what you can do is you can give positive reviews to hide all the previous negative reviews. And yes Press Release would be a good idea but like others said you need to make sure it would come on the top of those reviews in the Search engine.
    {{ DiscussionBoard.errors[8894881].message }}

Trending Topics