Will stopping content hurt my site?

by willN
22 replies
  • SEO
  • |
Hey Warriors,

I have a question. If I discontinue adding new content to my site for 3 months or so hurt my site in the eyes of search engines?

My weekly development costs are now at $400 a week and I have only made $1.54 in adsense. I want to stop adding content for 3 or so months and just keep SEO going, but I do not know if it will hurt my site even more. Is this a good idea?
#content #hurt #site #stopping
  • Profile picture of the author Benjamin T
    My guess: yes, it'll hurt. But I'll let someone more familiar with the matter speak to that.

    My only thought was $400/ week? How many articles (I assume this is what you mean by "content") is that being written per day?!
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  • Profile picture of the author willN
    $400 includes 1 developer, 2 onsite/offsite SEO guys, 1 blog writer, 1 forum writer, 1 Social media guy, and 1 manager. I was thinking about dropping everyone but the 2 SEO guys. Everyone is paid hourly on Odesk. With just the 2 SEO guys, my cost would drop to $70-$100 a week.
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    • Profile picture of the author Solarstone
      Originally Posted by willN View Post

      $400 includes 1 developer, 2 onsite/offsite SEO guys, 1 blog writer, 1 forum writer, 1 Social media guy, and 1 manager. I was thinking about dropping everyone but the 2 SEO guys. Everyone is paid hourly on Odesk. With just the 2 SEO guys, my cost would drop to $70-$100 a week.
      Why do you necessarily need a social media guy, a manager and forum writer? You can do almost all these things yourself tbh. I'm not a pro or anything, just that is what seems logical? :confused:
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  • Profile picture of the author joekoffi
    Stopping content will certainly spike a different look from Google. Keep the content and SEO
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    • Profile picture of the author AffiliateWaves
      I am sure it will cost you more than present scenario

      Stopping content means losing visitors and ultimate decrease in your website ranks .

      If your main concern is money

      Try these thing

      Try to optimize your adsense ads ,better placing help in more revenue

      Try to sell your website ad spaces

      Try affiliate marketing to get revenue

      Try to get blog posts

      I hope it will help
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  • Profile picture of the author 7A
    Stopping content will definitely affect your rankings/ratings.
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  • Profile picture of the author dalegolden
    Different people have different opinion about it. According to my personal observation, I own a blog where I used to add contents regularly and it had a good traffic flow as new posts were getting indexed quickly. I stopped posting new content for one month and I have seen a decrease in my traffic flow. One thing I would like to mention here, I have hardly done any SEO work for the blog.

    So, here is the thing. If you are going to update your blog regularly, Google is going to index your new posts and send traffic to them. If you are doing SEO for your site, Google is going to send traffic. So, both are important to get traffic. As you are not going to stop adding content forever and will be doing SEO, I don't think it will be a bad move.
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  • Profile picture of the author HeySal
    I quit putting content up for quite awhile and built friendships and a solid core of people on my forum - we get together in large or small groups offline several times a year. Now we have a core of people on the forum that are close and funny, and people read the heck out of the forum. Just started up the blogging again and the traffic and sign ons is getting pretty strong (strong for an off niche - killer for my niche).

    If you can survive some time off depends on what you have proping up your site besides your personal, continual content. If that's all it is, um........well......you need it there.
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  • Profile picture of the author willN
    Ok, I will try to keep my content coming in as well continue SEO and see how that works.
    It also sounds like you all are saying adsense alone is not going to be enough to sustain the site in the near future, is that correct?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by willN View Post

      Ok, I will try to keep my content coming in as well continue SEO and see how that works.
      It also sounds like you all are saying adsense alone is not going to be enough to sustain the site in the near future, is that correct?
      I don't mean this to sound patronizing, but I think you answered that question in your first post.

      Is $1.54 in Adsense enough to sustain a $400/week expenditure?

      There's a difference between losing a dollar on an initial sale that gains you a known buyer on a list you can approach many times with additional offers, and losing that same dollar to get a click away from your site that's gone forever.
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      • Profile picture of the author willN
        Originally Posted by JohnMcCabe View Post

        I don't mean this to sound patronizing, but I think you answered that question in your first post.

        Is $1.54 in Adsense enough to sustain a $400/week expenditure?

        There's a difference between losing a dollar on an initial sale that gains you a known buyer on a list you can approach many times with additional offers, and losing that same dollar to get a click away from your site that's gone forever.
        This is the first month we have been in full production with ads. I am not talking tomorrow, I am referring to the future. If adsense alone can bring in that kind of revenue.

        @Solarstone, Content Commando and Fantastic- I hired out because I have the money, but not necessarily the time.

        Last month I had an average of 1-5 unique visitors a day with a bounce rate of roughly 70%
        This month so far, I get an average of 60-90 uniques a day, with only a 6% bounce rate. It is not awesome, but relatively it is pretty damn good... I think
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  • Profile picture of the author Kevin Maguire
    I heard if you stop writing. Your website explodes....
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  • Profile picture of the author Content Commando
    why would you spend that much if you aren't seeing any results? Drop everyone. Depending on the site, you could squeek by with infrequent posting as long as those posts are bringing in the traffic. That's something that you could do. Social media and promotion will help you out more than paying an SEO that isn't providing results.
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  • Profile picture of the author Fantastic
    Two red flags...


    1. You're hiring "SEO guys" via oDesk

    2. You expect to get real results for $100 a week?


    Drop them all and do it yourself.

    Just my two cents though.
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  • Profile picture of the author HeySal
    Oh gee - it was late when I answered this OP. I missed the financials. Yikes. Yeah - you're not going to last long, content or no content, with that kind of I/R whether you put content on the site or not.
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    Sal
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    Beyond the Path

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  • Profile picture of the author Karan Rawat
    Originally Posted by willN View Post

    Hey Warriors,

    I have a question. If I discontinue adding new content to my site for 3 months or so hurt my site in the eyes of search engines?

    My weekly development costs are now at $400 a week and I have only made $1.54 in adsense. I want to stop adding content for 3 or so months and just keep SEO going, but I do not know if it will hurt my site even more. Is this a good idea?
    No it will not affect your site at all but you have to do Quality SEO work in regular basis.
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  • Profile picture of the author yukon
    Banned
    Stopping content by itself could actually help a Home page If it's setup as a blog where the on-page text is constantly changing (post snippets rolling off Home page).

    All sites aren't equal as far as what traffic expects, example, If you have a news site you'll need a constant flow of fresh content/pages. If you have a DIY site, evergreen content will last for years without needing any new content added to the site.
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    • Profile picture of the author jaze
      Maybe some math will help. Lets say your data is as follows:

      CTR=0.90%
      CPC=$1.50
      Your weekly cost=$400

      Then you need 266 clicks to break even. With assumed CTR it means you need close to 30000 page views per week.
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  • Profile picture of the author prajapa
    I think the amount that you are spending is lot. Simply target the fact that you only need 2 or 3 articles per week. The same guy can distribute articles and forum writing. One more person required for social media managing. That is all.
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  • Profile picture of the author Roy Jones
    Updating a content is always required time and again. That'l help you in better SEO
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  • Profile picture of the author Nicole Thomas
    Content offcourse will hurt you.
    I am really confused here... You are spending a lot and you earn very less. How can you afford it?
    I would say don't go for professionals at the start instead put in some time and do what you can do the best. Once you make some decent income then you can put that money for such expense.
    Good Luck
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