Building a Niche Relevant Network

by Banned 8 replies
9
It's insane hard to find decent expired domains that are relevant to your niche.

So I was thinking to use the following approach:

Source an expiring domain with the following metrics:

- DA10+
- MozRank1+
- Minimum 20 relevant domains linking to the site
- First registered in 2009 or earlier

This is obvious a pretty weak domain but the choice is not that wide so I keep it low, what's most important for me is that it has links from relevant domains already.

To boost up the PR I would then build 10 permanent PR3-PR4 homepage links to it to turn it into a solid PR3 domain, and obvious using relevant anchors.

Do you think we would be able to fool Google for the full 100% in terms of relevance. Sure you can buy any PR3/PR4 domain and re-theme it but as long as the back link profile doesn't match with the posted content then it's still far from a relevant back link and thus less valuable.
#search engine optimization #building #network #niche #relevant
  • Depending on how you find your domains, it is possible to get good niche domains/links for quite a lot of niches. Obviously the more obscure you get, the harder it becomes but for broad levels such as health, finance, tech, etc it's not too difficult.

    But addressing your question, I think you'll get some relevance benefit but it won't be anywhere near as much as if those links had actually come from high authority sites in that niche.

    My question back would be: are you talking about interlinking sites within your own network? My personal view on this is that it is a big no-no but maybe I have got the wrong end of the stick...
    • [1] reply
    • Banned
      You're probably right.

      Wasn't planning to inter link them, however those mentioned PR3/PR4 domains would link to multiple domains (like a pyramid) as I don't think a site will get much benefit with just 1 PR3 link on a domain with just 1 OBL.
  • Why dont you simply make them "into your niche"? example you get an expired domain about cars and you have a blog about cooking, so you transfor your cars site into a blog about creating cakes, cookies, etc in for of cars.

    Or you can create them into some type of "newspaper" like blog, example: the favorite cars of the biggest chefs in the world, there you give relevancy to the anchor texts due the content of the article and you dont have to fight an impossible battle
    • [1] reply
    • This is exactly what he said he "could" do but then the links pointing towards your expired domain are not relevant to your money site.

      Simply putting niche content on a non-related domain does not make the most of those authority links.

      He wants the links that point to his network sites to be relevant to his money site - there is some logic in that in my opinion.
  • Can't say I've seen any particular results, but my domain searching is limited directly to related word domains and then research from there.

    Assuming my main money KWs were "dog training"..

    I'm limiting most of my searches to "dog", "cat", or "pet" in the domain name. I get much less results, but at least I'm 95% sure the site was previously about animals and closely related. Even if it's only PR2/PR3 right now.

    I just don't feel comfortable spending the extra $$ to get PR5 "fredrealestate.com" and hoping I can re-purpose something that had nothing to do with my niche.

    At least I can "hope" that I can get a little traffic around the niche domain and not just use it for the link juice. Real people are just smart enough not to want to go to a domain with unrelated words expecting to find "real" content about dogs.

    Of course, the thing is I'm writing content on those domains. Might not be the best copy written, but it's not $5 for 500 words stuff.
  • Since the devaluing of EMD. I wouldn't think it hard at all, with a little imagination. To re-purpose a strong site that was once targeting a big market badly. Into a small niche site, that could target the small niche market very easily.
  • What I've had most results from is finding a neutral sort of domain, not particular niche theming to the backlinks.
    Then posting an article or two that is relevant where my links will go, and creating more backlinks specifically to those posts with relevant backlinks.

    For instance using the examples above there's no reason why fredsrealestate couldn't write about dogs, I mean everyone loves dogs right?
    The relevance comes from the content on the page around the links, enhanced by the backlinks from another layer surrounded by more relevant content.
    Well, that's the theory and it has worked out pretty well for me. :-)
    • [2] replies
    • Banned
      I would never say that it doesn't work, of course it works, my whole network is based on re-purposed domains. It can be done more effective though.

      Sure why wouldn't a real estate guy be able to write about his dog, but with zero incoming anchors about dogs from dog related sites the link is not that relevant and thus less effective then what it could be.

      The whole devaluation of EMD's has totally nothing to do with this. I really could care less whether the kw's is present in the domain name, it's just a way to easily identify what a site used to be about, otherwise you would have to check each back link profile from each domain as a site like JamesWhatever.com could just as well be about loans as about dogs.

      I did a bit of filtering based on somewhat better stats, like PR3+. The choice is very limited, even when going as broad as terms like: "law/legal/attorney" or "dog/cat", when being lucky 1 single expiring domain shows up.

      Btw, I lately repurposed a PR3 dog site to an ecommerce site selling dog crates, baskets, cat scratch poles, bird cages and so on. It's an auto scraped site based on the WooCommerce platform with zero unique content but thanks to the authority of the domain is ranking fairly well and made $25 in about 30 days. Which is definitely not bad as my only costs were $50 for the domain and 1 hour to set it up. Instead of looking for a domain about dogs I just looked at a list of domains that I recently purchased and searched for a relevant niche on Amazon. Kind of the other way around.
    • Banned
      You mean a non kw rich domain with mostly branded anchors?
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