New website on an expired domain with backlinks

6 replies
  • SEO
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Hey guys,

I'm not sure whether I'm formulating this correctly but If I want to build a new website on a domain that has already been in use and has some backlinks is it a problem?

I'm mostly concerned about various directories and stuff like that.

For instance company X registered domain Y.com and did some basic linkbuilding. They registered the company with domain in a lot of directories.

My concern is that I will run on a domain completely different business than did the previous domain owner. Are there any potential problems? I mean there has to be some people coming from directory and bouncing immediately right?

Is there something I should be concerned about? Possibly how this is solved?

Sorry guys for my formulation...I did some google research but without any aswer.

Thanks
#backlinks #domain #expired #website
  • Profile picture of the author yukon
    Banned
    Originally Posted by mmakyyy View Post

    Hey guys,

    I'm not sure whether I'm formulating this correctly but If I want to build a new website on a domain that has already been in use and has some backlinks is it a problem?
    If the previous owner was spammy, the links are probably also spammy (junk). Check Wayback (does it look spammy?) & check the existing link profile (ahrefs, SEO spyglass). Start with that.
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  • Profile picture of the author mmakyyy
    Yeah it is registered to quite a lot of directories...is there any way how to solve it?

    Let's suppose that previous owner was spammy (which is probably true) what can I do about it?

    Thanks
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    • Profile picture of the author yukon
      Banned
      Originally Posted by mmakyyy View Post

      Let's suppose that previous owner was spammy (which is probably true) what can I do about it?
      Buy a different domain.
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  • Profile picture of the author timpears
    I wold think you are better off not using that domain unless you are very knowledgeable, which I assume you are not or you wold not be asking. You will have to do a lot of work to fix the issue if the prior use was by a smammy person. You are probably best to move on.
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    Tim Pears

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  • Profile picture of the author Steve Waller
    Yep I'd buy another domain unless you think this domain has supreme branding value and even then I'd think long and hard.

    Mass directory submissions are often a sign that the previous owner didn't know what they were doing so the potential for other crap links is high.
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  • Profile picture of the author nettiapina
    You should also see if the previous life of the site was something you're willing to live with. One guy here had an old domain from a warez site, not something I'd be willing to touch.
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    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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