Is There Still Value for EMDs?

by jlee620 18 replies
Wondering if there is still value in EMDs? I saw one available with 300k exact searches.
#search engine optimization #emds
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  • Profile picture of the author Nick Logan
    Yes, it is. I own some of them and still works. I know some people say that Google doesn't like it, but in my experiences it is ok as long as you keep your visitors satisfied and happy! Good luck!
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    • Profile picture of the author bluewithcg
      Originally Posted by Project View Post

      Yes, it is. I own some of them and still works. I know some people say that Google doesn't like it, but in my experiences it is ok as long as you keep your visitors satisfied and happy! Good luck!
      That's very useful information for me
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  • Profile picture of the author Moneymaker2012
    hi,
    Whats is abbreviation of EMD can you please tell me.
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  • Profile picture of the author AceOfShirts
    I personally believe there is still tons of value in EMDs. They are all I buy.

    Just because Google doesn't like them as much as before, I don't think EMDs add a negative value to your ranking. I personally think the same exact content on an EMD site would outrank the same content on a non-EMD site. But a non-EMD site with better content will outrank an EMD with poor content.

    A lot of it depends on how you are going to advertise your site. High Google rankings are great, but they aren't the only source of traffic. You also need a domain name that people will remember if they read, see or hear it. I also think it sounds more professional when using an EMD. You might even get type in traffic.

    Domain names are still virtual real estate. You don't hear about meaningless word domains selling for thousands of dollars.

    Just my opinion.
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    • Profile picture of the author wtatlas
      Forget about google for a moment and think how the people who really matter, your website visitors, will regard an EMD.

      They will find it easy to remember because it matches what they are looking for and they will possibly give a site with an EMD a degree of credibility based on the name. To me this is good enough reason to go for anEMD.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by wtatlas View Post

        Forget about google for a moment and think how the people who really matter, your website visitors, will regard an EMD.

        They will find it easy to remember because it matches what they are looking for and they will possibly give a site with an EMD a degree of credibility based on the name. To me this is good enough reason to go for anEMD.
        There's a back side to that coin, too.

        There are so many crappy EMD sites out there that after you've found crap at a few, you tend to think they are all the same. Seeing an EMD, for me, especially an obscure, long-tail one, screams "crap".

        If we're talking search results, your title and description are far more important than whether or not it's an EMD. Have you ever scanned a results page and said to yourself "the title is spammy and the description is incoherent, but the domain matches my search - I trust this site"? Neither has anyone else.

        If we're talking referral from another page, be it text, video, image, whatever, the context and credibility of the referring page is far more important than the domain name.
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      • Profile picture of the author nettiapina
        EMDs are not a ticket to better search results. Google hasn't stopped them from ranking, but they just don't carry much of a bonus. I guess there might've been a time when they were the SEO trick of the week, but that's it.

        Phrase like "300k exact search results" is just smoke and mirrors. You still have to build a site that ranks for very high competition keyword. EMD will not help you there.

        If your EMD is one word or something very brandable, that's definitely something to go after. However, I'm quite skeptical that people would remember even a short domain name. Why would they? It's Google search that they turned to for help, not your site. If your content is stellar the link may end up collecting dust in their bookmark collection.
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  • Profile picture of the author yukon
    Is There Still Value for EMDs?
    I wouldn't turn down a domain like cars.com, but something like best-low-price-car-albuquerque.com kinda sucks.
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    • Profile picture of the author paulgl
      So much misinformation....

      Google does not hate EMDs. What they hate, is people taking
      an EMD and expecting to work miracles.

      It never did. In fact, my history here debunking that nonsense goes
      back a long, long way. Parlor tricks never proved anything.

      So EMDS still have value. Why? Because they are domains.

      People forget that working with and developing a domain has
      always been the way to go.

      One reason why amazon.com is not where to go to read about
      the amazon, kayak.com is not the place to shop for kayaks,
      monster.com is not filled with scary beasts....conduit.com does
      not sell conduit...

      Paul
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  • Profile picture of the author johnben1444
    The bottom line is, the quality of the backlinks pointing to the EDM.
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  • Profile picture of the author Cerf
    EDM's still work. Specially with new sites.
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    • Profile picture of the author bluewithcg
      Originally Posted by Cerf View Post

      EDM's still work. Specially with new sites.
      Should I get a EMD and redirect it to a short one ?
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      • Profile picture of the author nettiapina
        Originally Posted by bluewithcg View Post

        Should I get a EMD and redirect it to a short one ?
        There's no SEO benefit in redirecting a new domain. Unless you're going to show that redirected EMD in print or online ads, I don't see the point of registering it.
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        Links in signature will not help your SEO. Not on this site, and not on any other forum.
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  • Profile picture of the author yoangov
    EMDs are still ranking great. I don't know why so many people are claiming that it doesn't work. From my experience it's actually even better now, as many websites rank for keywords that are included in their domain name, even if not exact match is met. (They always did, but now I see it's becoming easier)
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    • Profile picture of the author nettiapina
      Originally Posted by yoangov View Post

      EMDs are still ranking great. I don't know why so many people are claiming that it doesn't work.
      You're missing the point. EMD will rank as well as any other domain, and maybe even slightly better. There's just not that much SEO benefit in the EMD alone.

      Why people claim this? Well, because that Matt Cutts fella told us so, Google took and actual action some time later, and we saw poor EMD sites dropping in the search results. In addition Google has taken a bit different route, trying to persuade us to care about content, niches and brands instead of SEO tricks.

      So again, EMD sites do work just fine, and I know several that are on #1 Google SERP, but you should not expect the domain name alone to rank the site.
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      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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