LSI at work

by 35 replies
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I stumbled across an interesting example of LSI at work.

A few days ago I was browsing through Facebook, and I came across a post someone had made. It was one of those "So and so blows away the judges of [insert talent competition show here]". I normally ignore those, but this one caught my eye because it mentioned it was a 13 year-old girl that was disabled who performed. I'm a sucker for kids overcoming hardships, so I took a look.

If any of you are fans of The X Factor, the story of Rion Page will be familiar to you. I never watch the show.

Rion has Arthrogryposis Multiplex Congenita. The condition generally affects either the hand or feet. The child is born with muscles in the joints that are shorter than normal and does not allow them to extend their joints. In Rion's case, you can see her hands are bent at the wrist and not straight.

Rion has an extraordinary voice. Simon Cowell, upon seeing her audition on The X Factor, was reminded of Carrie Underwood's audition on American Idol. Certainly high praise.

Now I do not watch The X Factor, but I was curious to find out more about her, how she did on the show, and what she is up to now. I Googled "Rion Paige wiki". I found something interesting.



You will see the third listing is the Wiki page for Arthrogryposis. If you visit that page, nowhere on it is Rion Paige mentioned. Obviously over the past few months, she has been getting a lot of press. There countless stories being published about her, and no doubt, almost all of them mention Arthrogryposis in them.

Google has associated this young woman with this affliction. It's a pretty good example of LSI at work.
#search engine optimization #lsi #work
  • Its an excellent Example Mike. Further it shows tht LSI evolves in an algo that we almot never hear about.
    • [ 1 ] Thanks
  • Banned
    There's internal pages on Wikipedia that mention the keywords (Rion Paige, Arthrogryposis) & Wikipedia already ranks #1 for the keyword wiki so they have major authority on that by itself.

    [Wikipedia source]
    • [1] reply
    • That does not take anything away from the example of LSI. As we say often around here Google ranks pages not sites. The name is being directly associated with the disease to specify that exact wikipedia page. This is proven even clearer by scrolling down the page of a search with just the name Rion Page by itself. At the bottom related searches include just the disease name.
      • [1] reply
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  • Any words that you place in close proximity to a link are taken as part of the anchor, especially words that would be tagged in <h>. It's not that widely known amongst SEO, but I thought that both Mikes would know that little trick inside out.

    Like:

    <h1>Rion Piage</ suffers from Arthrogryposis

    That anchor will pull in the name Rion Piage as part of the anchor. I do this kind of thing all the time with raw links. It's like a word association game, where the algo also pulls surrounding important text and apply's that to the outgoing link also. Hard to explain from me as I'm less technically minded then you freaks. But in this case, yeah Yukons right. Those internal <h> tags are giving the Arthrogryposis anchor credit for Rion Piage.

    I'm not debating if LSI works, just that this is not an example of it.
    • [2] replies
    • Common problem with untrained people who do a little SEO. They take the algo as one dimensional. You assume too much about Mike and I and are not showing any light on the subject. Of course relationships are seen on page and in regard to link proximity (nowhere near as powerful as you claim but yes ) but that hardly rules out LSI (in fact proximities are EXACTLY how LSI is calculated for the algo. Its certainly not manual).

      You and Yuke are most definitely wrong but on a open forum thats not unusual. If you think that Google isolates their algo from the relationships that they display elsewhere you are sadly mistaken and need to learn a bit more about SEO and how programmers craft algos.

      What none of you can deny is that such a relationship is clearly displayed on Google- sans wiki link or proximity or whatever else. If it were not valentine's day I would screenshot it, blow it up and circle it with red markers for the both of you but here

      https://www.google.com/search?q=Rion...a&channel=fflb

      scroll down and see your objections being proven wrong.
      • [1] reply
    • Yes, I know about that link. Yes I understand surrounding text around the anchor.

      And if I was searching for "Rion Paige Arthrogryposis", the result would be much easier to explain by just that.

      If you do searches for things like "Rion Paige", "Rion Paige X Factor", "Rion Paige from X Factor", etc. further down the SERPs you will find pages about Arthrogryposis.

      As well as if you just search for "Rion Paige", at the bottom of the first page where it says Related Searches you find both "Arthrogryposis" and "Arthrogryposis multiplex congenia".

      I don't think anyone is trying to rank Arthrogryposis related pages for searches relating to Rion Paige on purpose.

      There are a whole bunch of searches relating to Rion Paige that will show similar results. I used this one because it was very simple to see and it is in your face. Figured it would make more sense to the non-SEO expert crowd that lives in this forum.
  • Very Interesting Mike (F)

    Just as a matter of interest, would everyone on this thread like to run that search again.

    It is 01.00 GMT here in the UK and that Wikipedia entry 'arthrogryposis' is not now showing, would just like it confirmed it has disappeared for you guys too.
    • [2] replies
    • Still showing it from here and through my Chicago server.
      • [1] reply
    • It's not showing it because it's not an LSI, It's just a page ranking through internal linking by Wikipedia. Unless the 2 Mikes are going to tell you that LSI are now GEO dependent.
      • [2] replies
  • Thanks for this useful find Mike.. I'm using EasyWpSEO plugin in WordPress for LSI keyword, do you know any other plugin which can help??
    • [1] reply
    • I would not waste my time with WP plugins for stuff like this. I would do the actual research to find LSI-related terms myself.
  • I'm reading this exchange between Yukon and Mike, and I don't just get it. Yukon's observation seems to be correct. Does pointing out the actual hyperlinks from articles about her to ones about her condition mean that Yukon is denying the existence of LSI? Aren't the links one obvious reason why Google so easily draws these conclusions even if they're using LSI in the background?

    I mean, it kinda looks like some sort of religious belief. There's believers and there's deniers, and the discussion soon degrades to argumentum ab auctoritate.

    I find this stuff fascinating, so I wouldn't mind some more examples. Yes indeed, Google seems to tie this girl to her hardship, the competition, and Simon Cowell.
    • [1] reply
    • You must be reading another thread. Yukon and Kevin HAVE been denying that its LSI related and even the Op has been answering Yukon not just me. Furthermore no Yukon's observation is not correct. There are no actual hyperlinks. What both Yukon and Kevin are arguing is that the proximity of the person's name to the link of the disease is enough to rank the page without the name of the person ever appearing on the page.

      Mike's search was for the name of the person not the disease along with the term wiki. The inclusion of the disease name BY ITSELF with no added "wiki" in Google's related searches

      PROVES

      beyond any shadow of a doubt to any rational human being that yes Google does relate the name to the disease.

      ITS RIGHT THERE IN A SEARCH FOR THE GIRLS NAME IN RELATED SEARCHES!!


      ROFL......this place is so hilarious sometimes. Now can what they are talking about play a part? Why yes but as I said in my first response to Yukon it does NOT negate this as a good example of LSI regardless because it is FAAAAR more likely given the relationship in the database that LSI is playing the key part. The related search tells you there is a relationship in Google's data.

      Furthermore anyone with a noggin knows it is much harder to rank a page for a term when the keywords do not appear on the page. The name of the girl does NOT appear on the wiki page so it makes it even more likely since Google ranks pages on relevance that Google is pulling the relevance from the relationship of the name to the term in their database.
      • [1] reply
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    LSI at work

    I stumbled across an interesting example of LSI at work. A few days ago I was browsing through Facebook, and I came across a post someone had made. It was one of those "So and so blows away the judges of [insert talent competition show here]". I normally ignore those, but this one caught my eye because it mentioned it was a 13 year-old girl that was disabled who performed. I'm a sucker for kids overcoming hardships, so I took a look.