Re-Redirecting 301's? (linkjuice)

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  • SEO
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Hello,

I'm working with a website right now and am having some trouble figuring out how link juice moves around. In February 2012 Page A was 301'd to Page B, so now all the link juice from Page A has ended up on Page B.

However, a new page (Page C) is launching that would be a better fit for the original Page A redirect. Because all the link juice from Page A was redirected to Page B, what happens if the Redirect is changed from Page B to Page C? (301: Page A -> Page C).

Will the link juice that was heading to Page B no longer go to Page B and instead the link juice will go to page C?
Or will Page B forevermore "own" the original linkjuice from Page A?

Also, Page B can not be redirected to Page C as they're a bit too different.

Thanks!
#301 #linkjuice #reredirecting
  • Profile picture of the author jxam69
    Originally Posted by almondj View Post

    Will the link juice that was heading to Page B no longer go to Page B and instead the link juice will go to page C?
    Yes.

    Page B never 'owned' the link juice - it always belonged to page A and page A can redirect it to wherever you want it to.
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  • Profile picture of the author sweezeter
    Yep, the link juice will be passed along to the new site C when you redirect it.

    I would be careful redirecting 301's frequently. That seems like a sign of abuse on my end, and I wouldn't be surprised if Google did to.
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    • Profile picture of the author jxam69
      Originally Posted by sweezeter View Post

      I would be careful redirecting 301's frequently. That seems like a sign of abuse on my end, and I wouldn't be surprised if Google did to.
      There's no problem when redirecting internal URLs to related content - I have thousands of redirects on some sites with no issues.
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  • Profile picture of the author SEO-Dave
    Don't forget there's a dampening factor on 301 redirects, Google hasn't informed us what it is (there's a Matt Cutts video explaining this, no numbers though), I've assumed it's the same as what's used in the original PageRank formula (15% dampening.)

    If it is 15% means 15% of the link benefit that's sent to Page A is lost when going to Page B. If you only setup a 301 from Page B to Page C you loose a further 15%.

    IMO the best solution is setup a 301 from Page A to Page C AND setup a 301 from Page B to Page C. With this setup you loose only 15% of the link benefit.

    I'm assuming you no longer want Page B indexed. If you want Page B and Page C to both be indexed, setup a 301 from Page A to Page C only (delete the current 301).

    David
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    • Profile picture of the author QWE
      I noticed the damping factor too. I had a client who had to move a site, modified the old URLs as 301 and lost the rankings within a month. I am noticing this a lot lately.
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  • Profile picture of the author SEO-Dave
    I used to believe the link benefit was passed in full, but if you watch the Matt Cutts video they must have changed it to prevent 301 redirect abuse.

    Went to look for the Matt Cutts video and found another one by him which pretty much says the dampening factor is the same as the dampening factor for a link.


    Hmm, thought I'd watched all his videos, must have missed that one.

    David
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  • Profile picture of the author yukon
    Banned
    301s still pass PR If that's what your after. Doesn't matter If they pass 100% PR, just throw more decent links at the page until you get the results you want. Having a single PR link rank a page is just waiting to get knocked down in the SERPs by competition.
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  • Profile picture of the author almondj
    Thanks all for the answers!
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  • Profile picture of the author patco
    Exactly, but then I would completely remove the B page... A -> C would be much better 301!
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