Big Name Sites Are Killing My Ranking -- Any Advice?

by feejss
25 replies
  • SEO
  • |
I have an authority site that is about three years old. It has been steadily increasing in visitors but lately sites like About.com, WikiHow, and other big players have been pushing me lower and lower in the rankings. Last summer I was in second or third place for some good keywords but I have slowly dropped to 10th or 11th place in Google.

My site is actually useful and has much better information than the sites that are outranking me. My site is informational and I'm not trying to sell anything (but I do make some money off some affiliate links and Adsense) -- I'm not a thin affiliate or anything like that.

I haven't done any real link building and I don't want to do anything remotely fishy. I get about 48k uniques/120k page views a month.

But I need to do something because I'm afraid of being muscled out by the big boys. Any advice?
#advice #big #killing #ranking #sites
  • Profile picture of the author patco
    48k per month is a good number to get a few hundred dollars with the right Affiliate product!!! By the way, what's the niche? It's normal for those sites to outrank you because of their Higher Authority... It depends if you have some REALLY good backlinks. Pay more attention to your On-Page SEO which could be a reason for a ranking drop sometimes!
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    • Profile picture of the author feejss
      I don't promote any products. My site an authority site and it is mainly informational.
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  • Profile picture of the author nettiapina
    There's this recent thread that might give you some ideas.

    Not enough info here to offer any concrete help. Check your titles, meta descriptions, and compare your search engine listings to your competitors. See if they're doing something that would woo the potential visitorst to their sites. It's a beauty contest, after all.
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    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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    • Profile picture of the author krswlr
      Google is constantly promoting bigger brands. I would try improving on-page optimization and go for long-tail keywords. I'd try to build up a domains authority along. If you have time, creating a parasite page for the keyword could be an option (for example. a video on Youtube).
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      • Profile picture of the author damongreene
        Originally Posted by krswlr View Post

        Google is constantly promoting bigger brands. I would try improving on-page optimization and go for long-tail keywords. I'd try to build up a domains authority along. If you have time, creating a parasite page for the keyword could be an option (for example. a video on Youtube).
        Good advice. Since you are NOT backlinking. It is probably time to start getting some High Authority backlinks to yours site. Since you are an authority you should be able to do this with little issues.

        Using Youtube is also an EXELLENT idea. Youtube videos rank fast and you can put your URL/Call to action in an annotation in the video as well as in the description.

        Google is constantly updating (as stated ).... there is nothing wrong with backlinking if you do it properly. Just do a little bit and monitor how effective what you did was. If it works or WHEN it works do a little more an monitor that.

        I will say you are DEFINITELY missing out on monetization by not building a list. How many of those 48k are you able to bring back to the site monthly? You don't have to SPAM them with a zillion emails, but by creating an email list.... You control your traffic and can rely less on what Google is doing. Plus it opens up new avenues of monetization for you.
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        • Profile picture of the author feejss
          Originally Posted by damongreene View Post

          Good advice. Since you are NOT backlinking. It is probably time to start getting some High Authority backlinks to yours site. Since you are an authority you should be able to do this with little issues.

          Using Youtube is also an EXELLENT idea. Youtube videos rank fast and you can put your URL/Call to action in an annotation in the video as well as in the description.

          Google is constantly updating (as stated ).... there is nothing wrong with backlinking if you do it properly. Just do a little bit and monitor how effective what you did was. If it works or WHEN it works do a little more an monitor that.

          I will say you are DEFINITELY missing out on monetization by not building a list. How many of those 48k are you able to bring back to the site monthly? You don't have to SPAM them with a zillion emails, but by creating an email list.... You control your traffic and can rely less on what Google is doing. Plus it opens up new avenues of monetization for you.
          Thanks! I'll have to try the youtube thing.

          I should be getting a back link from a CNN article sometime... but I have no idea when (or if) my link will actually be included. It is supposed to be but I won't really know until the article is published.

          I am going to start writing a few blog posts for a quasi-popular site and I can add a link to my site at the end of the post. Plus, I get paid for the article (although not much).

          I have a list but it is tiny. I think about 180 people. I've never actually sent them anything...
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      • Profile picture of the author feejss
        Originally Posted by krswlr View Post

        Google is constantly promoting bigger brands. I would try improving on-page optimization and go for long-tail keywords. I'd try to build up a domains authority along. If you have time, creating a parasite page for the keyword could be an option (for example. a video on Youtube).
        Yeah, most of my traffic comes from long tail searches. I just want to rank for a few "general" terms.

        What exactly is a parasite page?
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        • Profile picture of the author krswlr
          Originally Posted by feejss View Post

          Yeah, most of my traffic comes from long tail searches. I just want to rank for a few "general" terms.

          What exactly is a parasite page?
          Parasite page is one hosted on high authority domain and optimized for the money keywords. You can read more about it at seotraffichacks.com. I mentioned Youtube for a reason
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  • Profile picture of the author Oscarfishlover
    Originally Posted by feejss View Post

    I have an authority site that is about three years old. It has been steadily increasing in visitors but lately sites like About.com, WikiHow, and other big players have been pushing me lower and lower in the rankings. Last summer I was in second or third place for some good keywords but I have slowly dropped to 10th or 11th place in Google.

    My site is actually useful and has much better information than the sites that are outranking me. My site is informational and I'm not trying to sell anything (but I do make some money off some affiliate links and Adsense) — I'm not a thin affiliate or anything like that.

    I haven't done any real link building and I don't want to do anything remotely fishy. I get about 48k uniques/120k page views a month.

    But I need to do something because I'm afraid of being muscled out by the big boys. Any advice?
    Join the club mate. I had a similar thing happened to me very recently. My website is also an authority website, we getting between 3000 and 3500 hits a day, according to Google analytics. Page rank is 4 on the homepage, with several internal pages ranking at three. One of my articles was a very integral part of my niche and therefore was getting hundreds of Hits per day. The page itself was #1 on Google.com and Google.co.uk, never checked any other country. Anyway, inexplicably overnight it dropped nine places and was at the bottom of the first page on Google. Well, as far as I'm concerned you might as well be on the fifth page because you get hardly any hits unless you are in the first couple of results. I got pushed off the top by wiki how. Now there was nothing wrong with their article, it certainly didn't contain as much information as I was giving, but they still manage to get that number one spot. However, they didn't even have any page rank for that particular article which was puzzling.

    Anyway, I've managed to get The article back up to the #2 by carrying out a couple of simple tasks. Firstly, I rewrote my description, I don't think it really helped, but it made me feel like I was doing something positive. I didn't change any of the keywords in the heading because that wasn't needed. Because my homepage ranked for PR 4, I created a link from the homepage to the article. I have another website, my personal site that also has a PR of 4. I created a link from the homepage to the article. Within three days the article moved up to number two position. Whether I will recapture first position is anyone's guess, but it's really made a big difference to the number of visits I get to that article.

    Anyway, hopefully this may help you a little bit
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  • Profile picture of the author Tashiads
    Nothing to worry about your ranking if you are getting lots of traffic..But if the ranking fall is lowering your site's traffic then its time to worry about..You can start building some quality backlinks to your site..but not in a lots of number..start building slowly..start from 1..
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  • Profile picture of the author online only
    If you have information site then it's really easy to get real links trough outreach. Just keep building the links and you'll be back. However, dropping from #2 to #10 indicates to some sort of penalty or algo change (hummingbird maybe?)
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    • Profile picture of the author nettiapina
      Originally Posted by online only View Post

      If you have information site then it's really easy to get real links trough outreach. Just keep building the links and you'll be back. However, dropping from #2 to #10 indicates to some sort of penalty or algo change (hummingbird maybe?)
      Really? That would be one weak penalty. Unless you're calling the normal changes in ranking "penalty", but that doesn't make much sense to me.

      Competition is the most obvious explanation, and also the one OP offered. Algorithm has changed for sure, but there's no need to even blame that.
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      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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    • Profile picture of the author feejss
      Originally Posted by online only View Post

      If you have information site then it's really easy to get real links trough outreach. Just keep building the links and you'll be back. However, dropping from #2 to #10 indicates to some sort of penalty or algo change (hummingbird maybe?)
      I doubt it was a penalty since I haven't done anything to warrant a penalty. I think it's more that other big name sights are doing better SEO than I am.
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  • Profile picture of the author yukon
    Banned
    He said he doesn't do link building, then decides that's enough info. for everyone to make an educated guess.

    For all we know he did a major site overhaul while not doing any SEO, well, besides the one CNN link that might happen.
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  • Profile picture of the author anoopsparx
    first you should work on page optimization, completely follow the onpage steps and apply on your each webpages, Second try to get natural links, promote your post on social media, if you content is real, people start linking back to you. I am sure this will work.
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    • Profile picture of the author feejss
      Originally Posted by anoopsparx View Post

      first you should work on page optimization, completely follow the onpage steps and apply on your each webpages, Second try to get natural links, promote your post on social media, if you content is real, people start linking back to you. I am sure this will work.
      Just got a link from a Huffington Post (Canada) article. I do promote on my FB and Twitter pages. I also post on Reddit some. Are there other social options?
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      • Profile picture of the author Lyanna
        Originally Posted by feejss View Post

        Just got a link from a Huffington Post (Canada) article. I do promote on my FB and Twitter pages. I also post on Reddit some. Are there other social options?
        Of course, but it depends on your niche.

        - Pinterest (if you have a lot of nice pictures from DIY, fashion, beauty, design, etc.)
        - Youtube.
        - Twitch (if you are in gaming).
        - Linkedin (business)
        - G+
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  • Profile picture of the author sunlounger10004
    Start investing in High PR backlinks these are usually the best to get you an immediate boost in SERP. Again HIGH PR not regular ol backlinks.
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  • Profile picture of the author Jesse Kemper
    It'll be hard to beat them on authority topics. I would go with someone elses suggestion and try to stay focused on long-tail keywords, also as suggested, GET THAT EMAIL LIST BUILT, your losing out on a lot by not doing that. Build up a good list, and your Google Rank will matter less and less.
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  • Profile picture of the author karma1911
    You are going to want to get some backlinks ;0
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  • Profile picture of the author fivercraze
    Originally Posted by feejss View Post

    I have an authority site that is about three years old. It has been steadily increasing in visitors but lately sites like About.com, WikiHow, and other big players have been pushing me lower and lower in the rankings. Last summer I was in second or third place for some good keywords but I have slowly dropped to 10th or 11th place in Google.

    My site is actually useful and has much better information than the sites that are outranking me. My site is informational and I'm not trying to sell anything (but I do make some money off some affiliate links and Adsense) -- I'm not a thin affiliate or anything like that.

    I haven't done any real link building and I don't want to do anything remotely fishy. I get about 48k uniques/120k page views a month.

    But I need to do something because I'm afraid of being muscled out by the big boys. Any advice?
    Donot buy links but make some high quality links yourself on some of best article directories and mostly search for dofollow links 30 such links can rank you high again but seo has to be done regularly to maintain its ranking for sure as your competetion is with big sites ..
    SO regular SEO
    and do good onpage optimisation for your website if you cannot do that search an expert from here or from fiverr.com or seoclerks.com who can help you out better..
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  • Profile picture of the author multiplecloud
    This is real money competition! Big player can invest and invest more money to rank. I suggest you should go to more specific niche.
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    • Profile picture of the author feejss
      Originally Posted by multiplecloud View Post

      This is real money competition! Big player can invest and invest more money to rank. I suggest you should go to more specific niche.
      I'm making a decent amount off this niche already. No sense in moving. I just want to to be more successful.
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      • Profile picture of the author feejss
        So it looks like I need to focus on the long tail keywords... which makes sense. That's where most of my traffic comes from anyways.

        What is the best way to research long tail keywords? Is there a problem with writing two articles that basically cover the same thing but target slightly different keywords (for example, "car rentals in France" and "renting a car in France")? Or is it better to just target one long tail keyword phrase?
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        • Profile picture of the author mainak
          Try to build do follow links from sites or pages related to your niche.
          Get links from any education, government, college, university websites.
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