Along with a partner of mine, I am launching a new high-ticket physical product item site. Google Adwords PPC will be one of the primary drivers of traffic.
Given that, it will naturally be of interest to uncover (or approximate) the set of keywords each of our competitors are bidding for, and the actual amount that they are paying (and putting to ceiling) for each.
I perfectly understand that Adwords will list out its suggested bids, but the reality is that not all keywords will convert well. We know the depths of the turnovers for other sellers in this space, except for their exact PPC strategy (we know the PPC that they do only to an extent).
I can find out over time and experiment, but that will cost time.
However, since money to buy a tool or two is not a problem in this situation but time is (cannot afford to go wrong in the PPC - we are expecting much more than a million dollars in turnover (not actual profits, just the pre-profit income) every year), we would want to short-cut the hit-and-miss and start with the right keywords ASAP.
What are some suggested tools that will help uncover (a) what keywords a given competitor is bidding for and (b) at what price?