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Services as pages vs posts for SEO

by WPmonkey
4 replies
  • SEO
    • |
We have a business website on WordPress and have a number of services that we offer. We've chosen to use posts and categories to organize the content with a select view pages for About Us etc. Then we use Yoast's SEO plugin, which also automatically generates a series of sitemaps with posts and pages being separate.

What I'm wondering if placing the majority of our keyword rich content into posts instead of pages could be hurting us. Do you know if posts get a lower "weight" with search engines than pages do?

Is there a way that we should structure our sitemap so make sure the services get the proper attention for search engines?

Just a thought... thanks.
#pages #posts #seo #services
  • Profile picture of the author MikeFriedman
    Pages vs posts... it makes no difference. Search engines just see them as HTML. They cannot tell the difference between a Wordpress post and a Wordpress page.
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  • Profile picture of the author GyuMan82
    There is no difference in terms of SEO.

    However the problem arises if you plan to add a lot of "pages" as many Wordpress Themes place all "pages" in the homepage navigation and it can become a clusterf***, so in that regards maybe "posts" are better.

    But in terms of SEO, just because you have your content as Pages instead of Posts in SEO there is no difference.
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    • Profile picture of the author nik0
      Banned
      Posts roll off the homepage when you add more posts and thus they get less juice from the homepage.

      However that can easily be prevented by stickying the post or linking from the navigation or elsewhere so it's totally up to you what to use.

      Just keep in mind that link juice funneling can give huge advantages in terms of rankings, but it's not like that can't be done with posts, it's just about how you set it up.
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  • Profile picture of the author nettiapina
    It's possible that the posts are interlinked in the HTML to form next/previous relationships. I'm not sure if it affects anything - probably not. Posts rank as well as pages, and there seems to be no difference in the way Google sees them.

    However, I've always found the pages to be much better to organize the "static" content. There's hierarchical structure if you need it. No need for weird plugins or other hacks if you just want to explicitly declare the menu order in the content.

    If you're using posts to manage your navigation either your theme is utter crap or you don't know what you're doing.
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