4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

How does google treat variants of one word?

by latifv
3 replies
  • SEO
    • |
Hello warriors,

I was just wondering how google treats variants of one keyword.

The keywords I want to target all have variants of one word in them however I don't know which I should put in my title.

All the keywords are variants of the following

<Industry> companies in melbourne
company melbourne
guard melbourne
guards melbourne

Should I put company/guard in the title even thou companies/guards appear more times in Google search results?

Does Google see company and companies as the same thing?

thank for any help
#google #treat #variants #word
  • Profile picture of the author MikeFriedman
    Originally Posted by latifv View Post

    Does Google see company and companies as the same thing?

    No. Google does not see them as the same thing. All you have to do is go to the Google search bar and search a term with company and a term with companies in it. You might see similar results, but it won't be the same results.
    {{ DiscussionBoard.errors[8972438].message }}
    • Profile picture of the author latifv
      Originally Posted by MikeFriedman View Post

      No. Google does not see them as the same thing. All you have to do is go to the Google search bar and search a term with company and a term with companies in it. You might see similar results, but it won't be the same results.
      I searched the term companies and the first result is "company" in wikipedia

      I can see there would obviously be differences but if monthly searches for

      melbourne companies
      melbourne company

      were even then would it better to target company since it is the singular word?

      would me targeting the word "company" somehow help me target "companies" as well even if I don't use the word a lot?
      {{ DiscussionBoard.errors[8972492].message }}
  • Profile picture of the author yukon
    Banned
    Singular & plural are focused on the same thing but the SERP competition will be different for each one since everyone doesn't optimize for both variations of the same word.

    You can see Google knows singular & plural are the same from the bold text in the SERPs.




    Your also talking about local keywords so that alone could have drastic changes in the SERPs depending on your own GEO location.
    {{ DiscussionBoard.errors[8974463].message }}

Trending Topics