PPC or CPV Which has More Perks?
- SEO |
OK, I already have a couple scraper software tools for positioning my ads on YouTube, High Traffic Blogs and understand the basic "how to's" in locating targeted traffic & URL's...
But, generally being a free traffic admirer up til now, I am kind of stuck between CPV ads? or PPC ads?
The concept of using pop over ads on adware users computers through CPV ad networks to laser target where the ad will display, and getting keyword bids of .01 - .05 is definitely a consideration.
However, (*if I'm not mistaken) most CPA offers seem to cap off at $20 or less per lead generation, and must be chosen from within the Ad Networks Vendors list only. Thus, if I'm correct, I lose the ability to collect email subscribers, and have very little control outside of where my ads display the initial CPA offer, correct?
So, in leaning towards using PPC ads (on FB & G) using a Clickbank product that has $30 frontend sale, upsell(s) - downsell(s) - and back end recurring offers, plus email follow up capability... for future sales.
Please confirm: CPA/CPV really doesn't seem to offer those perks of 'building a list' and then redirecting traffic to the actual offer - or any future back end sales using that ad platform, correct? (unless I missed something?)
With PPC, I feel confident I can build targeted 'email subscribers' if nothing less, along with some initial sales, OTO sales, future sales, and list build all-inclusively... seems the way to go.
Anyway, I'm not asking for anyone to reveal their secrets, but which way would you go?
I'm starting off with a total $500 budget (probably going to split test 2 ads with just $200 and run them at $10 ea ad per day for 5 days) and have 2 decent affiliate products to test run, my own landing (squeeze) pages to direct traffic through to the offer, and will be hunting for cheap clicks .01 - .05 to start testing.
Any warnings, guidance, or suggestions on which way to go (preferably) from experienced paid advertizers... is greatly appreciated.
Oh, and if say I do get .03 per click to decent targeted traffic, have a highly converting opt-in... what kind of CTR is good? - Then of the initial CTR what percent of conversion is good?
I'm hoping to get minimum of 5% -10% CTR... and 3% - 5% of that initial traffic to make a purchase... is this logical thinking???
All the Best,
Art
Do not get between a wombat and a chocolate biscuit; you will regret it dearly!
Do not get between a wombat and a chocolate biscuit; you will regret it dearly!