I need help on How to quote my adwords client

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Hello Guys I need help on quoting adwords clients I am new on accepting clients who wants their products advertised using adwords. Since I only done adwords for myself as an affiliate I don't know how to quote clients. Can anyone here help me? I would appreciate any help that I can get here.


thanks
#adwords #client
  • Profile picture of the author chrisdafunk
    I usually charge a percentage on top of each click, that way it is in my interest to get clicks to their website and the client can see a direct result of the work I'm doing. This only works if your client trusts that you won't try and rip them off though. Otherwise just charge a flat fee for a campaign
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  • Profile picture of the author DPM70
    Chris - sort your sig out mate!
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    I don't build in order to have clients. I have clients in order to build. - Ayn Rand
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  • Profile picture of the author 4D
    I had a guy hit me up that want's PPC while the Organic catches up, I usually just throw in the PPC fees in as part of an overall package. But out of curiosity, how do you come up with a flat fee? By Keyword tracked? Ads written? Split tests? Estimated hours per week X hourly rate?
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  • Profile picture of the author wbakhos
    Kind of agree with DPM70 there.. I probably wouldn't load clicks and then try and push as much traffic as possible.

    What most agencies due to charge a setup and then a % of spend (with a minimal fee to cover smaller campaigns - if you want).

    % of spend will allow you to set a budget.. discuss the likely fees with the client and then try to optimise their campaigns the way they should be optimised based on their KPIs.

    And then report regularly so you keep the communication up and keep yourself on your toes to make sure you are doing a good enough job.

    Look after them and they will return in kind.

    Good luck with it.
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    • Profile picture of the author paulgl
      uh...maybe not taking clients until you work that out?

      Just a thought....

      Paul
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      • Profile picture of the author Enirose Gabales
        Originally Posted by paulgl View Post

        uh...maybe not taking clients until you work that out?

        Just a thought....

        Paul
        That's why I am asking our fellow warriors first before accepting them :p ...We all started with questions.. But anyway thanks for the help guys!!!
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  • Profile picture of the author DPM70
    Only paul has the balls to say what we're all thinking...
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    I don't build in order to have clients. I have clients in order to build. - Ayn Rand
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  • Profile picture of the author kevinenrique
    Originally Posted by Enirose Gabales View Post

    Hello Guys I need help on quoting adwords clients I am new on accepting clients who wants their products advertised using adwords. Since I only done adwords for myself as an affiliate I don't know how to quote clients. Can anyone here help me? I would appreciate any help that I can get here.


    thanks
    What you can charge depends on what you are offering..

    Are you creating an adwords campaign throwing in a bunch of keywords in a couple of adgroups and directing traffic to their homepage or are you creating a full-fledged campaign with many adgroups, split testing landing pages and ads and tracking the heck out of it from the moment someone thought about typing something in Google until they call the company?

    It just depends the amount of work you have to do.
    I create full-fledged campaigns and track everything. Also I create landing pages and split test them along with the ads and kw.
    I charge an initial setup fee and a percentage of their monthly ad budget (with a minimum of course)

    Hope this helps.
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  • Profile picture of the author anoopsparx
    you can charge 10% of daily budget for campaign management and additional for campaign setup.
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