Google Adword Projections

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  • SEO
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I have been asked to put together some projections of possible returns from different budget spends. I am using Googles Adword planner but I know from experience the figures Google is returning aren't even close to accurate.

What is the best way to calculate ball park figures for the number of likely clicks and budget spend a PPC campaign would need? Is there a formula or online tool that would help with this?
#adword #google #projections

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