Advertising Analytics ROI Software/Website?

by 4 replies
5
Hi,

I'm going to be doing a big push in advertising using different methods like email, ppc (adwords, bing, facebook ads), affiliate networks, forum banner ads, etc.

I use Google Analytics which is great as a free method of tracking traffic on the site, but I'm looking for a better method where I can easily track conversions on different steps and conversion pages.

Can anyone recommend any good analytics software/website that is good to track ROI measurements from all different traffic sources?

I want to be able to get a read on what advertising methods are working and which need improvement on or need to be stopped.

Thank you!
#search engine optimization #advertising #analytics #roi #software or website
  • Many of my clients use http://advertisers.doubleclick.net/ and they seem to be happy with it.
    • [1] reply
    • After researching this more; what I think I'm looking for is "tracking conversion and ROI" marketing analysis software.

      I cam across this site but have not heard about them before. Can anyone recommend some good "tracking conversion and ROI" marketing analysis software?

      https://www.improvely.com/

      Thank you!
  • If you have any questions about Improvely feel free to PM or e-mail me. It's used by many warriors here, and there's an online demo you can try out yourself here:

    https://www.improvely.com/demo

    Tracking the ROI of all your different traffic sources is exactly what it will do for you, plus click fraud monitoring, A/B split testing and much more.
  • Take a look at KISSMetrics. It's a bit pricey, but it does exactly what you're looking for and so much more.
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