Is PPC still works ??

by 21 replies
24
Hi,

I have a eCommerce site. Basically I sell electronic products I want to boost up my sales. I have heard that now ppc is valueless. So I am confused about PPC campaign. Can anyone please suggest me what should I do to increase sell. Is it possible to make profit with PPc campaign. Looking forward to hear back from you all !
#search engine optimization #ppc #works
  • PPC is still benefical, if you're looking for instant results.
  • With the right keywords for product campaign why not?
  • Each PPC campaign is different, verify if you are generating sales/leads, implement the conversion tracker in Analytics and decide for yourself.
  • Each PPC campaign is different, verify if you are generating sales/leads, implement the conversion tracker in Analytics and decide for yourself.
    • [1] reply
    • If you going to do any PPC campaign make sure you also have a retargeting budget to go with it.

      I go with adroll or steelhouse. I would also have two different campaigns. One for cart abondoment and one for general shopping. The later is hard to implement. I think steelhouse can help on that part.

      PPC with retargeting can really work well if done correctly.
  • PPC is good if you can only earn more than what you invest! In some words, if you don't do Affiliate marketing, it's not worth!
  • PPC campaign Now also working only . but PPC taking so much of amount . In my point of compared to PPC SMO is better one . I get more business from Social Media marketing . So dont waste your Money on PPC do SMO .
  • PPC is difficult for electronic products because the margins are so low. However, you can track how each keyword performs as a merchant. Once your campaign is set up correctly, it is subject to far less variation than organic traffic.
  • PPC is not dead.

    On the contrary. With the latest Hummingbird update was Google's firmest shove towards paid ads to date, emphasising the need for any type of retailers to include PPC campaigns in their search marketing mix.

    Check out this infographics that shows the extent of paid ads ascendency, and the impact they've had on organic results:

    http://i.marketingprofs.com/assets/i...wordstream.jpg

    But before you get down to your PPC campaign, you need to carry out detailed research to set it up the right way.
  • PPC is still effective to increase site traffic.
  • PPC like every traffic sources need to be collected and utilized properly for efficiency.

    Ensure you are paying for targeted traffic, collect emails in places where necessary and follow up.
  • PPC has always worked just like w5jth anything you must test and optimize.
  • Yes PPC still works, but its all about monitoring your ROI. If you have a negative ROI do what you can to fix that, otherwise you'll get killed with PPC.
  • Why would PPC be dead?

    Just some basic math skills, testing, and a good budget and you can do really well.
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  • Have you uploaded your site to Google shopping?
  • PPC is still working.It is very beneficial for any website.
  • PPC definitely still works, although dealing with Google Adwords is a major, major pain
  • PPC is great when you are ready to scale up and have well defined and tested keywords for your product
  • Of course, many people make a living with ppc.
    • [1] reply
    • Yep, including nearly everyone that works for Google.

      Since Google earns 90% of their profit from PPC, it indeed still works. When it doesn't work any longer you can say goodbye to Google, because their business model will no longer be financially viable.
  • Yes PPC is very valuable For Promotion any business fastly , But only do Smart PPC
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    Is PPC still works ??

    Hi, I have a eCommerce site. Basically I sell electronic products I want to boost up my sales. I have heard that now ppc is valueless. So I am confused about PPC campaign. Can anyone please suggest me what should I do to increase sell. Is it possible to make profit with PPc campaign. Looking forward to hear back from you all !