I have a little how-to guide sales page that converts around 2% and makes me 100+% profit from AdWords in the Content Network.
Right now, I send traffic directly to the sales page, but I'm thinking I should just pay to get people on my list, expecting maybe 20-30% optin rate (?).
If only 20% of those who opted in end up buying later, I've basically doubled my conversion rate for the sales page, by preselling through my autoresponder series, right?
Anyone have any experience/thoughts on building the list vs. straight to sales page?