But I've read various guides on how to create authority sites... and what they advise seems to conflict with the entire concept of geotargeting.
Take for instance this guide, some of you may have read it:
In section 4 of the guide he states, "every page of your website should be targeting a unique set of keywords that are related to the entire theme of your site, but warrant their own page".
And its the last part "warrant their own page" that confuses me.
When I make local sites, I try to make a page for as many towns as possible. And its a grueling, tiresome, tedious process.
I basically create a county page, then a separate page for every town in the county. And its very difficult to write about a new topic for each page. So on every page I'm basically writing about the same or similar things, just that I word it differently.
And my question is, is that spammy?
Is it spammy to have 400 pages on a site, with every page targeting a different town, but then all those articles basically talk about the same basic topic (which is the service the business offers)?
Cause everytime I create these sites & pages, I always feel like what I'm doing is spammy. The pages don't really "warrant" themselves. But at the same time.. I don't see any other way of targeting all these towns.
I'm curious how more experienced marketers handle this? Because I've never understood the "proper" way to write geotargeted pages.