Broad Niche vs. Micro Niche

I am a big fan of starting with "narrow" and progressing to "broad". Even with the latest Google updates. Also, it just seems a natural progression.

Hi cbnet,

With or without Google's algorithm changes you should ALWAYS narrow your niche down. Broad niches are just way too competitive and you can't market to everyone. Narrowing your niche down allows you to target a specific audience and that way you'll increase your chances of success.

Kerry

I like sub-niches of broad markets if that make sense. You get the "narrow" focused niche of a "small market" but the topic is still broad enough to have mass appeal.

When you drill down into a niche, it can be easier for people to find you on search engines, as there is less competition, than if you were covering the broader topic.

For affiliate marketing, once you have these people on your list, you will be able to promote related products to them from the broad niche.

I don't know enough about adsense to comment on that part of your question.

Kind regards

I've always preferred narrow niches. I promote affiliate products (usually clickbank).

I had some success with Adsense years ago (around 2004 or so) but soon after that Google changed the system and most of my adsense income dried up. I was never able to make much money with them after that.

Here are the Key things I recommend:

1. Go for the small niches

2. make sure to speak "the language of the niche" and make sure you understand them

3. Promote Related Affiliate Products

4. Build your list

5. Wash, rinse, repeat

Just how much of a micro niche are we talking about? For instance, with games, a niche might be Xbox 360 games but a micro niche could be one specific game. You have to just keep refining your micro niche down until you get to something others are not covering yet.

I always preferred narrow niches first . They gives you better results instead of going for broader . The best is you go slowly and gradually

Work your way from longtail to broad. Buy a domain that isn't too specific and expand your site from there. Also lately, try to answer more similar questions/keywords in one article. Google likes that. Don't write 5 articles if you can answer all questions in one.

Not sure about google algorithms but as an experienced marketer I can suggest narrowing your niche as much as you possibly can is the way to go.

Ean

Generally it comes down to this:

Broad = much higher profit potential; long term investment of work and patience; much higher chance of failure.

Micro = smaller profit potential; short term investment of work; higher chance of success.

Super-duper micro niche sites are a safer option. For example, I love the old British Hammer horror movies. If I'm browsing around on a Hammer kick, I am far more likely to be taken by a site dedicated to Hammer than by any other type of horror movie site. What's more, the audience (such as myself) will be more committed to the site, and any word-of-mouth will be linking to the site with terms like 'Hammer', 'Hammer horror site', and so forth. The first page of Google is a very realistic possibility for a well-presented, well-written micro niche site.

But then you have to give consideration to your aims. If you want to go the Adsense route, then you're going to have a tough time making it work with a tightly-targeted website; but you may be able to make it swing if you pick a micro niche site with high-paying Adsense clicks.

Take a little time to imagine the type of IM business you'd like to see in 1-2 years' time. Then build whatever you see, and it won't be a problem to profit from a dedicated audience.

Go big or go home.

I prefer micro niches, once you find a micro niche with hungry buyers and little competition, then you can make an awful lot of money. Broad niches are very hard to rank.

I would prefer Micro Niche. It is more flexible for me.