What to look for in finding a rankable long tail keyword?

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  • SEO
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In the past, for the little seo I have done, I have just decided to try and rank for keywords without much research, some have worked out other have not. I am in the physical product ecommerce area so I have mainly focused on my product rather then SEO in the past but want to work on getting more organic traffic.

I am now looking at a new site and the niches I am looking at are quite a bit more competitive so I am trying to research out some long tail keywords I could rank major subsections of my site for.

I found one with 1600 searches per month and when I search in google "exact keyword match" I get 20,000 results. There are a lot of similar phrases but this one seems to have very low exact matches but all the sites currently ranking on the front page for just a general search of the keyword are PR5-7 and only include variations of it not exact matches.

So is this a reasonable way to look for rankable keywords assuming I have good content, good on page and off page seo etc? Do you think I can rank anywhere on page 1 for a keyword like I mentioned above? Or what criteria should I look at to find keywords I can potentially rank for?

Is it even worth while making a decisions off what the results when googling an“exact keyword match” or should I be looking at the general search for the keyword and seeing if that keyword has smaller sites currently ranking on the front page that I could potentially outrank?
#finding #keyword #long #rankable #tail
  • Profile picture of the author SEOArbiterJoanne
    Don't pay any attention to how many results are returned when searching for it.

    Just search for the keyword without quotes and look at the top 10 ranked pages.

    Are they optimized for that keyword? If there is big established sites and the pages that are ranking are optimized for that keyword then move on, but more often than not they won't be for low search volume keywords.
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