Keyword in every page?

by 1 replies
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Hi All,

Assuming my niche site is all about "Best printer for high quality prints".

I have 20 reviews of printers.

In order to boost the SEO, should I use the term "Best printer for high quality prints" in each and every product review's content? Every review's meta keywords? Every review's meta description?

Also - if I should use this term in every review's content, should I hyperlink it to the main page, which obviously its address is something like "Best printer for high quality prints . com".

Thank you!
#search engine optimization #keyword #page #seo
  • This is a surefire way to get hit for over-optimization.

    What I would do is create a silo.

    Create a portal page "best printer for high quality prints" that links to each individual printer review page. site.com/best-printer-for-high-quality-prints.

    For each individual review, make site.com/best-printer-for-high-quality-prints/cannon-8193 Note how I never use the same keyword in the URL twice. Something like, make site.com/best-printer-for-high-quality-prints/cannon-8193-best-printer-review will be easy to trigger a penalty. For the meta on these pages, use something unique from the portal page.

    Think about your review pages as being off-site, like you're creating a backlink. You want it to be relevant to the page youre trying to rank, but not going after the same keyword.

    Link this page back up to your portal page, so the link juice will flow back up to your main keyword page "best printer for high quality prints"
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