Identifying niche markets - Taxi

8 replies
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Hi
I have taxi website - specialized in airport transfer.
I need help identifying niche markets so I can write blog articles and build some content.
#identifying #markets #niche #taxi
  • Profile picture of the author Nana O
    It's all really dependent on research. Identify your main audience, who uses these airport transfer services the most? Then from there you can go on to keyword research and so on.

    I found a pretty cool article on it here
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    • Profile picture of the author paulgl
      If you really had a taxi business, you would need no such nonsense.

      And since you don't, what does google or anyone else need with your site?

      Just to clutter up the internet with IM crap?

      Keyword research? You have got to be kidding....

      Paul
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  • Profile picture of the author MoRaitman
    How are people finding your website? What do those people have in common? Are they businessmen, vacationers, in-transit travelers.....???? You can go generic but if you find what interests THEM, your niche will be more clear.
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  • Profile picture of the author yukon
    I imagine a taxi niche would be mostly mobile traffic that is looking for a ride to the airport, not from the airport considering all you have to do is walk out the front doors of any major airport & 27 cabs are waiting.

    Unless... maybe your driving a Town Car, then traffic might be calling you from the airport or even calling from out of state to schedule a pickup when their plane lands in another city.

    So... target keywords that include the airport name.

    I've never targeted taxi related keywords so I could be off (doubtful). I did stay at a Holiday Inn once.
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  • Profile picture of the author zonerman
    As with any business you need to target your market or in this case your audience. Are you tailoring to taxi companies or the customers using those services.

    Once that is established find out their pain points and what questions they have. Your job is to provide answers and solutions.

    For example if you are targeting users you may try to answer questions they have about the service and what they can expect. Keep in mind that different subgroups or segment of the market will have different questions and provide opportunities for you to expand your base.

    Back to the consumer side. An executive who needs quick service to the airport has different concerns than a father trying to get him, his wife and kids on a plane to go to Disney World and keep his sanity.

    From the taxi business side they would have questions more business related, from general how to run a business, how to better market, customer service and operational efficiency.
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  • Profile picture of the author laurencewins
    I am a former taxi driver with 20 years experience. Unless you can offer something that isn't already available, you won't succeed. People just want a good service that's reliable and you need to be different if you want to stand out.
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