What consistitutes as Safe SEO?
- SEO |
My site is getting to a point where I would like to start building it's reputation and rankings. I know the popular way to do that these days is build backlinks, etc.
My problem is all of these updates like penguin and such. Also how so many people seem to know exactly what google, yahoo, etc want in their search engines. To make things better, their opinions usually wind up contradicting each other. Needless to say it's confusing.
So I decided to look up google's guidelines on SEO and use that as a starting point. While I was familiar with many points they mentioned, one thing that struck out was obtaining rankings by organic links. In addition, Google's also mentioned how the algorithms can spot unnatural linking as well.
I guess what I'm wondering is..would it still be wise to say take advantage of backlinking services if that could hurt in the long run? If so, what are some safe methods that I could/you employ to garner more ranking and authority on your site?
Who told me this? An ex Google web spam engineer.
What's your excuse?