Link Building Vs Social Media

20 replies
  • SEO
  • |
I have a predicament that I could do with some help on.

I have two options for a website of mine, which should I choose?
Option 1 - Continue to Link Build on a PBN;
Option 2 - Get really involved with Social Media, share content etc.

I have my own opinion but i'm interested in yours.
#building #link #media #social
  • Profile picture of the author clean99
    Mix it up!
    PBN for fast rankings and social media for long term success
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  • Profile picture of the author chrisv24
    [DELETED]
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    • Profile picture of the author Paul Tovey
      The main reason I ask is that i'm starting to find Link Building really hard to do.
      Infact, since last year I have been hesitant to build any links as I can see how this will turn out.

      Is it possible to build links through social media?
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      • Profile picture of the author clean99
        Originally Posted by Paul Tovey View Post

        The main reason I ask is that i'm starting to find Link Building really hard to do.
        Infact, since last year I have been hesitant to build any links as I can see how this will turn out.

        Is it possible to build links through social media?
        Yes old techniques don't work, now you need to invest in PBN, guest post, do dead-link linkbuilding.

        Actual links that you post on Facebook, Twitter, Pinterest etc won't do anything for your site. The whole point of doing this is to promote your content to other bloggers and create relationship with them. Eventually you can ask to guest post or they just mention you in one of their blog posts. This way you will get relevant links to your site.
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        • Profile picture of the author oceansmith
          Hi,

          I have been marketing on FB and have seen people create free advertising groups for marketers to post their links.

          I created a group on FB myself and just started promoting it. Time will tell if this type of marketing will work for me. I will keep observing as time permits.

          Cheers

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      • Profile picture of the author DollarGOD
        Originally Posted by Paul Tovey View Post

        The main reason I ask is that i'm starting to find Link Building really hard to do.
        Infact, since last year I have been hesitant to build any links as I can see how this will turn out.

        Is it possible to build links through social media?
        Why is link building hard to do? And this "building links" through social media only is wishful thinking, that will lead you nowhere, if you want to do SEO at all, do it properly, why are you so hesitant?
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        • Profile picture of the author Paul Tovey
          Why is link building hard to do? And this "building links" through social media only is wishful thinking, that will lead you nowhere, if you want to do SEO at all, do it properly, why are you so hesitant?
          Because the only real link building option left is PBN.
          PLEASE prove me wrong, but here's my thinking..

          Article marketing died a long time ago, Blog comments.. lol, Directory submission excluding the big names are a waste of time, Guest blogging for SEO purposes is about to be slapped, forums are a waste of time for links but are good for traffic, PDF/ Document sharing websites are just silly. I've missed out a few on purpose because I would like to know what you mean by 'Doing it properly', this has been used many times before with no context.

          Link 'baiting' is the only natural way left that I would like to pursue, but this is crazy difficult to achieve. I do not want to create links as I see this as being hit hard in the future, I would rather figure out a better way to acquire them sooner rather than later.
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          • Profile picture of the author MisterMister
            I had no clue what a PBN is, just looked it up and it is a Private Blog Network, what are some examples of this?
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          • Profile picture of the author DollarGOD
            Originally Posted by Paul Tovey View Post

            Because the only real link building option left is PBN.
            PLEASE prove me wrong, but here's my thinking..

            Article marketing died a long time ago, Blog comments.. lol, Directory submission excluding the big names are a waste of time, Guest blogging for SEO purposes is about to be slapped, forums are a waste of time for links but are good for traffic, PDF/ Document sharing websites are just silly. I've missed out a few on purpose because I would like to know what you mean by 'Doing it properly', this has been used many times before with no context.

            Link 'baiting' is the only natural way left that I would like to pursue, but this is crazy difficult to achieve. I do not want to create links as I see this as being hit hard in the future, I would rather figure out a better way to acquire them sooner rather than later.
            I agree with you buddy...

            But your 2nd paragraph doesn't make sense, you don't want to create links because you fear you might get penalized in the long run, but you want to get them "in a better way". If you already don't have established business/website and have connections and done a lot of networking and have recognizable brand/website, you can write off this right now, if I'm wrong, give me 1 common example of someone who didn't have this what I wrote and got killer results in SEO. SEO = building links. Sharing content on social media and expecting SEO results from that = fairy tale.

            SEO is a risk always, so either take it or leave it, don't waste your time with anything else trying to find magical ways of 100% penalty proof to rank that will be ok in the next 50 years straight (there is none). Gotta take a risk sometimes, if you want to be safe, just do PPC or media buys, there you go.
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            • Profile picture of the author Paul Tovey
              I agree with you buddy...

              But your 2nd paragraph doesn't make sense, you don't want to create links because you fear you might get penalized in the long run, but you want to get them "in a better way". If you already don't have established business/website and have connections and done a lot of networking and have recognizable brand/website, you can write off this right now, if I'm wrong, give me 1 common example of someone who didn't have this what I wrote and got killer results in SEO. SEO = building links. Sharing content on social media and expecting SEO results from that = fairy tale.

              SEO is a risk always, so either take it or leave it, don't waste your time with anything else trying to find magical ways of 100% penalty proof to rank that will be ok in the next 50 years straight (there is none). Gotta take a risk sometimes, if you want to be safe, just do PPC or media buys, there you go.
              Sorry, it's perhaps my inner pessimist mainly speaking! You are 100%, I suppose I was being a little naive. I'm looking more to the future of link building, in a year or so when building any links are just toxic as I don't see the current predicament getting any better.

              In my mind, I really do see social media as the way forward so I was mainly looking for a way to integrate Link building into social media, but this is a little silly I suppose. I just feel like going down the Web 2.0/ PBN route is a really manipulative thing to do which will eventually be busted. Could you elaborate on what you meant when you said 'doing it the proper way'?
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              • Profile picture of the author DollarGOD
                Originally Posted by Paul Tovey View Post

                Sorry, it's perhaps my inner pessimist mainly speaking! You are 100%, I suppose I was being a little naive. I'm looking more to the future of link building, in a year or so when building any links are just toxic as I don't see the current predicament getting any better.

                In my mind, I really do see social media as the way forward so I was mainly looking for a way to integrate Link building into social media, but this is a little silly I suppose. I just feel like going down the Web 2.0/ PBN route is a really manipulative thing to do which will eventually be busted. Could you elaborate on what you meant when you said 'doing it the proper way'?
                Well what I meant was doing it the safest way you can right now, just applying everything what is known right now in regards to all algorithms that came out so far.

                Mainly looking after anchor text, skipping junk links (like you wrote before), I would hit a mix of web 2.0's, some wikis, bookmarks etc to mix up the diversity and relay mostly on PBNs as they are the most effective thing in SEO ever.

                There is a huge paranoia about penalty going around everywhere, and I'm sure that most of the people talking about it never actually got it. And let's say that you get penalized in the future somehow - so what? Just get the new site up, do SEO again and there you go, you will have minimal down time because you know what to do. Also don't keep all your eggs in 1 basket, have multiple websites, expand, scale up etc. This is how it goes, there is no way around it.
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        • Profile picture of the author NetJunkie913
          Originally Posted by DollarGOD View Post

          Why is link building hard to do? And this "building links" through social media only is wishful thinking, that will lead you nowhere, if you want to do SEO at all, do it properly, why are you so hesitant?
          From my understanding link building is dangerous and you could do more harm than good. That's why I'm hesitant.
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  • Profile picture of the author ronrule
    People don't go to social media sites to shop, they go there to socialize. I've found the best way to utilize social media marketing is to include Google AdWords remarketing code on the ad's landing page. Some percentage will click the ads, but they're not necessarily in the right mindset to buy at the time they click through... but if visiting that page triggered an ad that follows users around on other pages, the likelihood of engaging that visitor when they ARE in a buying mode increases.
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  • Profile picture of the author umamaji
    Link building in good, but now a days social media is the key, i have seen lot of websites and businesses which are successful only because of social media, so in my view it is really good to spend time on social media sites.
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  • Profile picture of the author accountingguru
    Link Building as Easily getting traffic as well as bring on your website in gooogle. But Social Media Marketing Have Taking Some time .
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  • Profile picture of the author Converting Copy
    Link building is only dangerous or something to be wary of if you don't go about making it look natural. Google wants you to EARN links, never build them, so anything you can do toward that end or the appearance of that end will be evergreen when it comes to SEO.

    Sharing link bait via social media is the best way to take advantage of social networks to earn natural links and see your site grow in the SERPs.
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  • Profile picture of the author massiveray
    So not a single person on this thread so far knows what outreach is?

    Most of the things you guys have mentioned have been ineffective forms of link building for years.

    Social as the future of SEO, bullshit, the future to anybody with eyes and a brain is paid platforms, Facebook and google are both moving their services more and more towards paid discovery, however you can't concentrate on the future NOW.

    To build backlinks now (taking away the PBN option):
    Do some research into your target market, who are they? What sites are they visiting now?
    Create something of value to them that doesn't already exist on the sites they visit, this is your asset
    Approach the sites they visit via email, phone or even snail mail if you have to
    Tell them about your asset and that it might interest their viewers
    Ask them to link to it

    Then repeat the process for other areas that might be of interest to your target market, are there any transferable traffic options? For example a guy who is interested in books, will also be interested in ebooks, ebook readers, pdf's and other forms of material that he can read if it is sold to him in the right way by someone he trusts.

    This is how you link build, this is how link building has worked since 1998 and it's still the same, things just get added and taken away here and there.

    FYI read my blog post below, it tells you how to do this in a less targeted but still "safe" way.

    But keep in mind that what I have said above is a form of link building that will always be effective until link building as an activity becomes ineffective.

    Do it for the benefit of the person who will click your link and you won't go wrong.

    Back up this with a few PBN links and you'll pretty much rank anything with the exception of gambling, porn and personal loans site. If you wanna rank for them then you better start to learn how to write Linux linking scripts and other super shady activities.
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  • Not much of a fan of private blog networks. Google will find you!
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    • Profile picture of the author massiveray
      Originally Posted by Henrich View Post

      Not much of a fan of private blog networks. Google will find you!
      From the guy selling pyramids ha.

      Seriously though, if you have PBN and use it correctly, I don't think Google will ever be able to discover it (at least algorithmically) as there should be absolutely no difference between one of your blog sites and any other site that links to you naturally.

      The only people who will get theirs discovered are people who haven't taken the proper precautions.
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