I am helping my dad build a website for his dental practice and we are using wordpress.
We are writing each content page from scratch trying to put a little bit of voice into a topic that is really quite dry and encyclopedic. We are not done yet, but the site is up.
My dad is however unhappy with the way the site looks. I don't blame him - it looks totally homemade.
We found this beautiful wordpress theme on another dentist's website. She lives 300 miles away, so we are not serving the same geographic areas.
I want to install the theme on our site, but I was concerned that this would cause duplicate content issues. Our content overlaps with her content to the extent that we cover the same topics - we are both general dentistry websites.
And our sites are also organized in a very similar way. Because we provide nearly identical services, there is really only one logical way to organize the content into categories: general dentistry, cosmetic dentistry, and children's dentistry. Each category has sub-topics.
Would having the same design template make our sites too similar? Does the design of the site affect duplicate content issues?
As I said, we are writing each of our pages from scratch trying to put a little bit of voice into each topic.. Would have the same site design be one step too far?
This is the dentist's site that we like Cristen D. Lindal, DDS
This is the wordpress theme that the design is based off of Decor Theme by StudioPress
our site now www.beststocktondentist.com