Worst PPC experience?

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Hi I'm trying to do some market research around PPC, and if you feel comfortable sharing, I'd really like to hear what sort of challenges, and road blocks people have run into around PPC?

Thanks
#search engine optimization #experience #ppc #worst
  • Our biggest challenge is definitely keyword competition. Our company is in a pretty saturated market so even if we properly define our USPs and select niche keywords, there are still a ton of other competitors with more resources (budget and manpower) than us to pour into PPC.
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    • May I ask what networks have you tried?
      And have you had any luck by increasing your bid, and then slowly decreasing it?
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    Worst PPC experience?

    Hi I'm trying to do some market research around PPC, and if you feel comfortable sharing, I'd really like to hear what sort of challenges, and road blocks people have run into around PPC? Thanks