First Facebook PPC Campaign, Are These Typical Results

People usually place orders after they visit the same site a few times. So it's too early to tell. It'll improve conversion rate if visitors are directed to product detail pages. Also try other traffic sources. Find and participate in dog related forums will generate instant traffic.

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dburk 10 years ago

Hi Alexbrightdog,

We cannot tell much about your ads based on what you shared. We can only guess at to what the main issue(s) are.

I get the sense that you are not using segmentation properly. I looks like you have combined various segments into the same ad. Targeting multiple segments with the same ad and landing page is likely contributing to low conversion rates.

Also, based on the report you provided it appears that you have done little or no testing other than the 3 ads over 2 days. Certainly not enough data there to make any valid conclusions.

You should be doing highly granular segmenting and testing many different ads and landing pages for each segment. Some may be profitable while others will not.

The first step is to identify the value per click of each segment for each ad tested. Then try adjusting the bids to see if you can generate traffic at the bid levels that are profitable. Once you have ran those tests you will have a much better idea of how feasible Facebook ads will be for your current landing pages.

Naturally, you want to test various landing pages to see if you can get a lift in conversion rates and push even more traffic to those pages once you are successful.

The bottom line is that successful PPC advertising is a process that must involve testing and adapting to find the optimal combinations for maximum profits. You are competing with other advertisers for that same space so you must conduct you campaigns with as much sophistication and strategy as your competitors, else there will be no room for you in that space.
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bobmarketer

10 years ago

Better to go for Adwords instead of FB ads.

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yukon

Banned 10 years ago

Originally Posted by Alexbrightdog

So I tried doing my first paid advertising for my website where I sell dog training videos. Here is a link to the results and how I tried targeting:

http://i.imgur.com/DdcMjjj.png

Location: United States
Age: 20 - 45
Interests: Dog aggression, Dog behaviourist, training my dog, Dog training or dog training advice
Not connected to: BrightDog

I spent $113 and the sales that I got made me $32.00, so I did end up losing money here. Do you think I just need to play around with target audience more? I was directing them to my home page as well, brightdog.com

Wondering how these numbers look for a campaign since this is my first time.

There's not a single buy button on the Home page which is where you said you sent FB traffic. The more links/guessing you force traffic to follow the more buyers will drop off.

Keep the sales funnel as tight as possible.

It took me 6 clicks from this Warrior Forum thread (OP forum sig link) to get to your Checkout page, that's a lot of clicks. Try cutting the clicks in half (3 clicks) with an obvious call to action on the landing page.

Add a Buy Now button in the header above the fold.

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Anthony Manly 10 years ago

Here's some suggestions for you after viewing your page:

!. Pin a good blog post to the front page of your website (check your stats in google analytics and find the post thats getting the alot of views). Gone are the days of a shop front website unless you have an authority site with an established audience
2. Create a face to camera video of you reading / explaining the blog post from step 1 (you are doing a pre sell for your product or service by doing this)
3. Upload the video to your YourTube account and place a link back to your blog post (another traffic source)
4. Now take the embed code that Youtube gives you and place at the top of the blog post (refer step 1) - your video is now at the top of the post. I'm with Yukon you do not want your prospect to click a gathousand times to get to something (people do not like to think)
5. Now place a nice big chunky call to action at the bottom of the post (keep the blog post to 200 - 500 words) or 3- 5 minutes of video
6. Instead of using FB ads look for media buys. Go to google and type "advertise with us YOUR KEYWORD HERE" - this will return you all the sites that will allow you to advertise to their audience (targeted dog training people).
7. Review the sites you found to advertise on using Alexa, Compete, Quantcast to validate the target audience that the advertiser will boast about on there advertise with us page (when you look at their advertise with us page they will give you the audience reach and related stats i.e. age group etc). You are doing this to confirm the advertisers claims of audience reach etc.
8. You now have a great landing page that should convert - provided you do the pre-sell right (test this with different videos or blog posts)
9. Finally make sure that the call to action goes to a nice check out page and thankyou page.

Hope this helps you to better leverage your site and you make sales.
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sidiniquity

10 years ago

Hey Alex,

Generally speaking, while FB ads are extremely cheap compared to Google Ads, they aren't really great at conversions to actual sales. Why? Simple reason. When people search on Google they have a purchase intent, hence they are more likely to buy. Whereas on Facebook, people are there to socialise and they only see your site incidentally.

Now if you're targeting dog owners, then they might see your ad on Fb and just click through out of curiosity, not because they intend to purchase. That means while you're reaching the right target, you're not reaching them at the right time.

So to take care of this, you need to find a way to become memorable. You want them to remember your site when they are in a purchasing mood. Then instead of searching Google, they'll come straight to your site.

How do you do this? First, don't try to get them from visitor to customer immediately. Get them from visitor to fan/follower/subscriber. Do this with great content. Try a few things out like - free videos, downloadable pdf, and so on. Get them to subscribe to your site for free dog training tips.

For example, check this video out - http://theilovedogssite.com/gone-vir...-miss-the-end/
This has been doing the rounds on Facebook. I only say it because some of my friends shared it, and I watched it and thought it was amazing, and I don't even have a dog. It's stuff like this that will get people to remember you. Now when I do get a dog (I've always wanted one) I'll know exactly which site to go for dog training guidance.

I've written more on the topic of Facebook Ads and how you can use it to build your brand, build a community, engage your followers, get them to spread the word about you and eventually convert to sales. It's a long term game, but totally worth it. Here's the first post of the series - Facebook Ads for E-commerce: Getting Started | Open a Store Now

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First Facebook PPC Campaign, Are These Typical Results

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