Any good PPC courses?

by Scaredukedevious 25 replies
I used to be a PPC Marketer as well as a mobile marketer, unfortunately, that was 2 years ago and i have forgotten all information related to any of the two marketing areas.

Ideally, I'm looking for good courses that are updated (late 2013-2014) and could help me get back into the game of PPC marketing.

Thanks,
ScaredukeDevious
#search engine optimization #courses #good #ppc
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  • Profile picture of the author nayemkhulna
    Google has their own course. Please visit Google AdWords and search for it.
    Thanks
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    • Profile picture of the author Scaredukedevious
      Originally Posted by nayemkhulna View Post

      Google has their own course. Please visit Google AdWords and search for it.
      Thanks
      thanks i'll check it out, but i really just want a course- that works with both adcenter, google adwords and other PPC networks.
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  • Profile picture of the author svetod
    I don't provide any course, but will be happy to answer all your questions regarding Adwords/Bing.
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  • Profile picture of the author sidiniquity
    I think Lynda has some
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  • Profile picture of the author aceriker
    No need of wasting your money on PPC courses just read the PDF provided by the ad words team for fundamental,advanced and display network
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    • Profile picture of the author Scaredukedevious
      Originally Posted by aceriker View Post

      No need of wasting your money on PPC courses just read the PDF provided by the ad words team for fundamental,advanced and display network
      thanks, do you do PPC marketing?
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      • Profile picture of the author johnpsm
        big fan of brad geddes. his book "advanced google adwords" is solid, but his course on market motive is definitely worth the money. would have saved me weeks of learning on my own if i had just started with the mm course.
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  • Profile picture of the author watsonovedades
    there is a user here on WF called PPC-coach he does have some good tutorials on ppc bings and such, i learned a lot, you can find the free content in here somewhere i think
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  • Profile picture of the author patadeperro
    I will post what I post everytime this question is asked, hands down Perry MArshalls training is the best:
    Perry Marshall's 80/20, Google AdWords & Facebook Ad Strategies
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    • Profile picture of the author Rick Britton
      Originally Posted by patadeperro View Post

      I will post what I post everytime this question is asked, hands down Perry MArshalls training is the best:
      Perry Marshall's 80/20, Google AdWords & Facebook Ad Strategies
      yes it's good

      but it costs $2000
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      • Profile picture of the author patadeperro
        Originally Posted by Rick Britton View Post

        yes it's good

        but it costs $2000
        Worth every penny, and it has a lot of free resources, the main problem people have in PPC versus SEO is that PPC is very marketing focus, that is why people cant make a dime there, because you really need to understand your market while in SEO (bad SEO) people just create backlinks or networks and think the same approac works in PPC that is why I recommend (and will continue to do so) his training as long as you dont change your mentality from "PPC Specialist, "SEo specialist" to master marketing you wont be able to make a dime online in the long run.
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        • Profile picture of the author Rick Britton
          Originally Posted by patadeperro View Post

          Worth every penny, and it has a lot of free resources, the main problem people have in PPC versus SEO is that PPC is very marketing focus, that is why people cant make a dime there, because you really need to understand your market while in SEO (bad SEO) people just create backlinks or networks and think the same approac works in PPC that is why I recommend (and will continue to do so) his training as long as you dont change your mentality from "PPC Specialist, "SEo specialist" to master marketing you wont be able to make a dime online in the long run.
          again, the value is not in doubt just the cost may be prohibitive

          the question for many will be budget, they are here asking for low cost help

          you may have 2 grand to spend on training, many don't
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    • Profile picture of the author Nikhil Pahlajani
      Hi Patade perro,

      Have you taken the course?
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  • Profile picture of the author Rick Britton
    yes I'm on his list and have read all the stuff he gives for free

    he is the 'man' on this subject for sure
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  • Profile picture of the author drewfioravanti
    Meh. I've read a lot of Perry Marshall's stuff. At first I thought it was pretty good. But as I really learned how to do CPC, I realized it was a lot of general marketing topics that you can find anywhere and the CPC specific stuff is just average.

    Ther are some technical aspects you need to know like Keywords, Match Types, Ad Groups, Display URL, Quality Score, etc. But you can find tons of free information about that online.

    Then there is more advanced optimizing you can do with day parting, locations, languages, devices, and you can really dial in by using bid adjustments.

    You'll learn a lot more by just doing it. Just remember that you need to carry your hook from ad headline through the ad copy to the display URL to the landing page headline, copy and offer. That's the most important thing, I think.

    Also, do a search for your keywords and see what other advertisers are saying in their ads. Chances are they are 90% all saying the same exact thing. Your ad will stick out if you say something different.

    I had a call with my Google rep last week and he couldn't believe that I was getting a CTR around 8% for an ad that is averaging a 5 rank.
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    • Profile picture of the author Rick Britton
      Originally Posted by drewfioravanti View Post

      Meh. I've read a lot of Perry Marshall's stuff. At first I thought it was pretty good. But as I really learned how to do CPC, I realized it was a lot of general marketing topics that you can find anywhere and the CPC specific stuff is just average.

      Ther are some technical aspects you need to know like Keywords, Match Types, Ad Groups, Display URL, Quality Score, etc. But you can find tons of free information about that online.

      Then there is more advanced optimizing you can do with day parting, locations, languages, devices, and you can really dial in by using bid adjustments.

      You'll learn a lot more by just doing it. Just remember that you need to carry your hook from ad headline through the ad copy to the display URL to the landing page headline, copy and offer. That's the most important thing, I think.

      Also, do a search for your keywords and see what other advertisers are saying in their ads. Chances are they are 90% all saying the same exact thing. Your ad will stick out if you say something different.

      I had a call with my Google rep last week and he couldn't believe that I was getting a CTR around 8% for an ad that is averaging a 5 rank.
      sounds to me that you have a perfect opportunity to create a product, membership site, coaching or something else to pass on your obvious expertise to people like myself desperate to avoid costly errors and to learn the best ways to use PPC advertising

      you may not be interested in creating such a thing but I for one would definitely be very keen to learn from you

      do you fancy it?

      I reckon a step by step video training with real examples of doing research, creating and managing a campaign, avoiding mistakes etc etc in a membership site would work well...


      ps I am driving traffic to the home page / freely available area of a membership site not to a specific page with an offer and sales copy/squeeze page
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  • Profile picture of the author drewfioravanti
    Depending on the content and design of your home page, that is either OK, or your first problem.

    Can you convert cold traffic or do you have to send them through an email series to get them to convert?

    Do you have a lead capture form on your landing pages or do you use an exit pop?

    I don't know what market you are in, but keep this in mind: keywords are like pain points. Each different keyword provides insight to the prospects specific pain point. So someone searching for keyword1 is in a very different frame of mind and has a very different pain point than someone searching for keyword 2.

    Therefore, the hook and message for keyword 1 starts in the ad headline and remains consistent all the way through to the call to action on your website.

    This is completely different than keyword 2, which again starts in the ad headline and remains consistent all the way through to the call to action on your website.

    You should know your market well enough to be able to pick out the different pain points.

    Then, you can use the information within AdWords, once you are running your campaign, to optimize it, find new keywords, etc.

    There is a lot that goes into effective marketing. Its not just ads and buy buttons. And there is something you could be doing every day within AdWords itself to optimize.
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  • Profile picture of the author celente
    I make my living on clickbank and PPC and I found perry marshall stuff to be just KILLER!
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    • Profile picture of the author dragonsfire1981
      The PPC Coach course has been excellent so far so highly recommend. Plus he has his own tracking tool. There's a lot of information though so can be easy to get overwhelmed.

      I barely made any real money before, but now I'm turning over decent ROI on several campaigns using one of the supposed "bad search engines" 7search using his methods!
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  • Profile picture of the author car2future
    try Bing and yahoo ads / chitika, this PPC are good beside google.
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  • Profile picture of the author adwordmedia
    Use google partner help center.
    Or download 2 PDF for study from it.
    No need to join or buying any course just you need read the whole pdf carefully.
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    • Profile picture of the author senabhijit
      Search on Google. Google help you. More learn blog, article about ppc. search Google adwords and learn. It can help you properly.
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  • Profile picture of the author marvicjohn
    Hi Scaredukedevious,

    PPC latest updates we can get through Google adwords and latest blog postings,PDFs which are available in online. If you want more you can find no.of information about PPC

    Regards,
    Marvick John,
    Suncoast Furniture
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  • Profile picture of the author imrankhan454
    13 Online PPC Marketing Courses. You can select one.

    1. Google AdWords Certification Program

    2. Microsoft adExcellence program

    3. Yahoo Learn Online

    4. Market Motive courses

    5. SEMPO Institute’s search advertising classes

    6. Search Engine College Pay-Per-Click Starter Course

    7. ROI Revolution’s Google AdWords Beginner Online Training

    8. International Webmasters Association-HTML Writers Guild Web Site Promotion class

    9. Stikky Media’s Pay-Per-Click Online Certification Course

    10. GutsGo’s PPC Course

    11. Direct Marketing Association’s Search Engine Marketing Certification

    12. Marketing Experiments Landing Page Optimization Certification

    13. PPCblog PPC Training Program.
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    Get Your traffic in online.

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