A Couple of Painful Google Questions...
- SEO |
Question 1: I have a keyword. Said keyword ranks my site #15 when searched with quotes, yet it's completely unkranked when searched without quotes.
I understand what quotes are for (exact match), but to go from the middle of page 2 to disappearing completely seems strange. A lower ranking without quotes, sure, but to be removed completely? WTF?
Is this normal?
Question 2: When using Google's Keyword Planner to get the search volume for exact-match searches, does this refer to people who search for that keyword in quotes?
In other words, if I'm ranked #1 for a keyword when that keyword is searched with quotes, but not #1 when it's searched without quotes, can I expect to get roughly 35% of the exact-match search volume?
Thanks for anyone who can help me out with these questions!
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