A Couple of Painful Google Questions...

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Hello, brilliant people. As a relative "newbie," I have a couple of question I need answers to.

Question 1: I have a keyword. Said keyword ranks my site #15 when searched with quotes, yet it's completely unkranked when searched without quotes.

I understand what quotes are for (exact match), but to go from the middle of page 2 to disappearing completely seems strange. A lower ranking without quotes, sure, but to be removed completely? WTF?

Is this normal?

Question 2: When using Google's Keyword Planner to get the search volume for exact-match searches, does this refer to people who search for that keyword in quotes?

In other words, if I'm ranked #1 for a keyword when that keyword is searched with quotes, but not #1 when it's searched without quotes, can I expect to get roughly 35% of the exact-match search volume?

Thanks for anyone who can help me out with these questions!
#couple #google #painful #questions
  • Profile picture of the author MikeFriedman
    Originally Posted by ConfusedJ View Post

    Question 2: When using Google's Keyword Planner to get the search volume for exact-match searches, does this refer to people who search for that keyword in quotes?
    Nope. Exact match has nothing to do with quotes or without quotes. It just means how many searches were performed for those exact words in that exact order.

    Originally Posted by ConfusedJ View Post

    In other words, if I'm ranked #1 for a keyword when that keyword is searched with quotes, but not #1 when it's searched without quotes, can I expect to get roughly 35% of the exact-match search volume?

    Thanks for anyone who can help me out with these questions!
    I do not know where you pulled that 35% out of. For the most part, nobody searches for anything in quotes except for something like song lyrics or movie quotes. If you are not showing up for the search without quotes, you can expect to get no traffic.
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  • Profile picture of the author watsonovedades
    quotes and brackets are google's wildcards to use the search engine
    if you want to be found on organic listing you will need to rank without quotes
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