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SEO Revenue/ROI

by eweyne
5 replies
  • SEO
    • |
New to the forum and I have a question about calculating SEO ROI/Revenue.

How do you guys actually calculate the ROI/Revenue of SEO efforts? Especially for non-branded keywords. And could you give me an example of such calculation.

Thank you in advance
#revenue #revenue or roi #roi #seo
  • Profile picture of the author yukon
    Banned
    Originally Posted by eweyne View Post

    New to the forum and I have a question about calculating SEO ROI/Revenue.

    How do you guys actually calculate the ROI/Revenue of SEO efforts? Especially for non-branded keywords. And could you give me an example of such calculation.

    Thank you in advance
    Subtract the cost to rank a page from the gross profit of the service/product along with any other expenses to get your net profit.
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    • Profile picture of the author eweyne
      Thanks for quick response! Helpful, although I have another question:

      How do you calculate the (additional) revenue generated from SEO efforts? Especially from nonbranded keywords?
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      • Profile picture of the author godoveryou
        Originally Posted by eweyne View Post

        Thanks for quick response! Helpful, although I have another question:

        How do you calculate the (additional) revenue generated from SEO efforts? Especially from nonbranded keywords?
        Tracking.

        Monitor visitor paths through your site from entrance link to exit link and then try to connect those exit link clicks to sales made.
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  • Profile picture of the author watsonovedades
    calculate the amount of monthly visits with a conversion of 5%
    this will give you rough amount of income
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    • Profile picture of the author Stephen Fosner
      Originally Posted by watsonovedades View Post

      calculate the amount of monthly visits with a conversion of 5%
      this will give you rough amount of income
      Thanks, that makes sense.
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