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Advice: Buying Expired Domain

by businesslegions
12 replies
  • SEO
    • |
Hi all,

Need a bit of advice. I found a domain that is expired and is related to one of my existing website. It already has inbound links to the expired domain.

I'm looking at purchasing this domain and redirecting it to the existing domain. What is the best way of doing it or create totally new content?
#advice #buying #domain #expired
  • Profile picture of the author businesslegions
    Is it best to setup the fowarding as 301 with masking?
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    • Profile picture of the author patco
      Originally Posted by businesslegions View Post

      Is it best to setup the fowarding as 301 with masking?
      You should inspect this website very well. See how good this website is in the past (web archive is a good tool to use!). Then, be sure to check the Authority, the rankings, PR, backlinks, etc. Then, you can do whatever you want, 301 will work good if the niche is similar to the domain name!
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  • Profile picture of the author yukon
    Banned
    Originally Posted by businesslegions View Post

    Hi all,

    Need a bit of advice. I found a domain that is expired and is related to one of my existing website. It already has inbound links to the expired domain.

    I'm looking at purchasing this domain and redirecting it to the existing domain. What is the best way of doing it or create totally new content?
    Build the site out & use it to rank multiple pages (relevant links) for your old money site and the new domain your buying. This way you can rank pages from multiple domains for your best traffic keywords & pass traffic back & forth selling similar products/services.

    Think of it as a backup plan in case one of you money pages drop in the SERPs. Two ranked pages per main keywords is better than one ranked page.
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  • Profile picture of the author twilightofidols
    I'm more on the side of the fence that says build it out as it's own site.
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  • Profile picture of the author businesslegions
    how do you check the Authority and rankings etc for an old domain? on web archive?
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    • Profile picture of the author domainingin
      You need some more knowledge to find really good expired domains that are not spammy or penalized by google.

      1)Look-up on whois*domaintools*com that the domain does not have more than three registrars and maximal one drop
      2)Check on archive*org if any nasty SPAM images appear
      3)Check on screenshot*com for the same
      4)Check metrics on Moz*com / opensiteexplorer*org for PA 30+ and DA 25+
      5)Check on ahrefs*com anchor SPAM and backlinks
      6)Check on majesticseo*com for for BL 25+ and DL 15+

      That's all you have to do.

      All the best
      Dan
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      Links and Majestic TF are what Pass Authority and Rankings NOT PR / DA or PA!
      Domain Scraper and FREE Majestic metrics now available in ONE-Day-Trial of DomainMetricsTool
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      • Profile picture of the author businesslegions
        Originally Posted by domainingin View Post

        You need some more knowledge to find really good expired domains that are not spammy or penalized by google.

        1)Look-up on whois*domaintools*com that the domain does not have more than three registrars and maximal one drop
        2)Check on archive*org if any nasty SPAM images appear
        3)Check on screenshot*com for the same
        4)Check metrics on Moz*com / opensiteexplorer*org for PA 30+ and DA 25+
        5)Check on ahrefs*com anchor SPAM and backlinks
        6)Check on majesticseo*com for for BL 25+ and DL 15+

        That's all you have to do.

        All the best
        Dan
        Thanks for the info Dan.

        Well I decided to buy the domain yesterday because I thought it was worth it and pointed it to my domain which is only a few months old.

        My domain only has a PA of 1 and DA of 1. The expired domain which I purchased has DA 23 and PA 29 so I guess it was worth it.

        Ahrefs domain rank is 38 and Backlinks is 1.3k, referring domains is 9 which is better than my domain ahrefs 27, backlinks 50, refeering domains 18.

        majestic seo reported:

        for expired domain : 1229 external backlinks, 11 refeering domains, 11 refeering IPs, 11 refeering subnets, 6 trust flow, 9 citation flow

        Going through some of the external backlinks the website industry and content is actually related to my own website which I think is perfect for me.

        Did I make a bad decision?
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  • Profile picture of the author kmanbloquet
    301 redirect is by far the best way!
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    • Profile picture of the author domainingin
      @businesslegions: yes I think that domain won't give you much link juice.

      You need at least:

      PA 30+
      DA 15+

      BL >15
      DL >10

      lower if any BL are coming from DMOZ or Wiki pages, so than DA and PA increases.

      I could check it for you, if you PM the domain name.

      Cheers
      Dan
      Signature

      Links and Majestic TF are what Pass Authority and Rankings NOT PR / DA or PA!
      Domain Scraper and FREE Majestic metrics now available in ONE-Day-Trial of DomainMetricsTool
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    • Profile picture of the author businesslegions
      Originally Posted by kmanbloquet View Post

      301 redirect is by far the best way!
      Thanks. I have used 301 redirect with masking.
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  • Profile picture of the author RDB85
    I have always been a bit skeptical about buying aged domains. They may work but I think Google is wise to this now. You are probably better buying a new domain based upon your brand.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by RDB85 View Post

      I have always been a bit skeptical about buying aged domains. They may work but I think Google is wise to this now. You are probably better buying a new domain based upon your brand.
      Either the followed backlinks still exist or they don't, kinda of hard to deny a working link.
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