6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Recommendations on Retaining the Content on an Expired Domain

by trentonlaura
5 replies
  • SEO
    • |
I'm eying my first expired domain and when I looked at it in the Wayback machine I see it had plenty of good content which helped it earn its links.

My first question is probably dumb, but once I buy that domain in auction or however, all I'll have is the domain, correct? I won't retain any of that content.

Therefore I figure if I want to keep the links it's currently enjoying then I'll need to build that content back up as faithfully as possible, yes? Is the best method just going to Wayback and pull right from those pages and basically paste that content right back on there, even keeping the outgoing links intact? Is there any downside to doing this?

Then once it's just as it was or as close as possible, I figure I can add a link or two of my own. Thoughts? Really appreciate insight here, thanks!
#content #domain #expired #recommendations #retaining
  • Profile picture of the author patadeperro
    I would not use all the content, you may get into legal trouble, besides that the main reason to buy expired domains is for their backlink profile, the content needs to be related to the sites you want to rank.
    Signature
    {{ DiscussionBoard.errors[9117888].message }}
    • Profile picture of the author trentonlaura
      Originally Posted by patadeperro View Post

      I would not use all the content, you may get into legal trouble, besides that the main reason to buy expired domains is for their backlink profile, the content needs to be related to the sites you want to rank.
      I was wondering if that would be a problem. Won't I risk losing many or all of the links if I'm not offering the same content they linked to originally? I guess I could rewrite the content to make it original, but it would still be what the sites linking to that site want, yes?

      Or am I overthinking this? I guess I'm asking what other SEOers generally do once they get an expired domain.
      {{ DiscussionBoard.errors[9120044].message }}
      • Profile picture of the author Converting Copy
        Originally Posted by trentonlaura View Post

        I was wondering if that would be a problem. Won't I risk losing many or all of the links if I'm not offering the same content they linked to originally? I guess I could rewrite the content to make it original, but it would still be what the sites linking to that site want, yes?

        Or am I overthinking this? I guess I'm asking what other SEOers generally do once they get an expired domain.
        I'd think you would want to keep that content. Rewrite it a bit like you said but don't change anything all that much just to be safe. If you're not planning on either making it a redirect or gutting the whole site and actually developing it, if you just want a link or two then I think that would be the best practice to ensure that you don't rock the boat.
        Signature
        ConvertingCopy.com - Just Good Online Marketing & Copywriting Tips and Advice For Webmasters

        Maryland SEO
        {{ DiscussionBoard.errors[9124377].message }}
        • Profile picture of the author Varz
          Just head over to your favorite writer outsourcing site and have them write content that is similar to what was originally on the site.

          I'd only do this for pages that have good links pointing to them still though. Otherwise it isn't worth it. Just use your favorite link explorer site and run a top pages report on your domain to find out which pages you want to create content for.
          {{ DiscussionBoard.errors[9126333].message }}
          • Profile picture of the author remarbarquilla
            Originally Posted by Varz View Post

            Just head over to your favorite writer outsourcing site and have them write content that is similar to what was originally on the site.

            I'd only do this for pages that have good links pointing to them still though. Otherwise it isn't worth it. Just use your favorite link explorer site and run a top pages report on your domain to find out which pages you want to create content for.
            This is what we're doing on our client but sometimes, we do redirection.
            {{ DiscussionBoard.errors[9126351].message }}

Trending Topics