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Charges for Adwords

by Joby82
7 replies
  • SEO
    • |
Hi everyone
I am an SEO writer (new to the game) and my client has asked me to write Google Adwords (6 per product description). How much should I charge? I am based in UK and have zero adwords experience. My client knows this. What would you charge if you were me?

Thanks
#adwords #charges
  • Profile picture of the author ppcmanager
    So the client has asked you to write Google Ad Copies, or Product Description for Adwords Campaign?
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    • Profile picture of the author dburk
      Hi Joby82,

      Charge your client whatever you would charge to pick up his dry cleaning, or to wash his car. It wouldn't be right to charge him any extra for writing ads based on, as you said "zero adwords experience". He's just paying for your time, not your knowledge or experience.

      Treat this as an opportunity to learn a new craft and get paid while you learn. After you have gained a good deal of experience, you can then start charging clients for the knowledge and experience you have developed.

      Whatever you do decide to charge, be sure that you study the AdWords ad writing guidelines, as there are rules and policies that you must adhere to, else your client could have their account suspended for policy violations.
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author Joby82
    Thank you for this everyone. Yes, I don't have any adwords experience. The client knows that. It's literally writing the advert ie

    Raw Organic Chocolate
    Award Winning Chocolate & Fudge
    10% Discount On Orders £40+

    I have to do them in batches of 6.

    Ok, how about £20 for 6? Does that sound ok?
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  • Profile picture of the author Joby82
    Also, how can I "thank" you guys for helping me?

    Cheers
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    • Profile picture of the author paulgl
      SEO and adwords have nothing in common....

      There is little reason to pay for such a service. An adwords person
      must experiment with urls, ads, keywords, etc. to come up with
      something that gets a good ROI.

      I can't even fathom what this "client" is paying you for, let alone
      why you are even taking "clients."

      Oh, here's a tip.....(of course a serious adwords person would know this)
      What happens if a competitor's ad says, "20% off" ? Then we get to
      putting a phone number, etc.

      That's why your "client" needs an adwords expert.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author Joby82
        Hi

        Thanks for your reply.

        Yep, I know SEO and Adwords have nothing in common!

        As I said, I am fairly new to all of this. I have been totally transparent with the client, who knows I am a newbie. He has been very kind to 'give me a chance' working for someone. He asked me how much I would charge for AdWord content (he would supply the keyword) which is why I have asked on here.

        I definitely get it that I should in no way be charging an expert fee. As I said, he knows I am a beginner.

        Thanks for all your replies and support on here everyone. Sorry, I don't know how to officially 'thank you'.

        Joby
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        • Profile picture of the author David Neale
          I would agree with this http://www.warriorforum.com/adsense-...ml#post9132052 but it's very doubtful that you can easily get your clients account suspended doing what he has asked.

          I have hired several "experts" over the years and I would say few focus enough on testing ads. You are in a great position with "beginners mind" if you will.

          My advice is take this opportunity to test, test and test some more. Have 3 ads running for every AdGroup. After an ad has received 1000 impressions, if it has the worst CTR (or conversions/ROI if tracked) then pause it and write a new contender.

          Your sample looked good. It's pretty simple really, the HAIKU of copywriting. Just Google how to how to write good AdWords text ads and you will get some good advice but testing is where you can really shine.

          It won't take long until you become expert in that niche. That's the challenge for an agency, so many different niches.
          Signature

          David Neale

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