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One Long or Multiple Short Pages

by Michael Levanduski
4 replies
  • SEO
    • |
I've got a topic I'm writing about for one of my sites. The topic is being broken up into very distinct sections, but all under the same general subject. (for example, "Cooking Beef" and then each section will be a different way to cook beef. (This is not it, that is just an example).

Anyway, my question is, for SEO would it be best to have one page with all of it (5000-10000 words) or split it up to multiple pages (each page with 100-300 words on it total) and then just like to each other.

As far as user experience goes, I think it will be equally good either way.

Thanks

Michael
#long #multiple #pages #short
  • Profile picture of the author yukon
    Banned
    I would use multiple pages & have a Buy Now button on all the pages.

    That gets you:
    • Better SEO (internal links with keyword anchor-text)
    • Multiple SERP traffic entry points (sub-topics).
    • Split testing multiple page conversions to see which of the sub-topics is converting better than all the other similar pages.

    With one long page you have no idea what part of your sales page is driving the most sales.
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    • Profile picture of the author Michael Levanduski
      Originally Posted by yukon View Post

      I would use multiple pages & have a Buy Now button on all the pages.

      That gets you:
      • Better SEO (internal links with keyword anchor-text)
      • Multiple SERP traffic entry points (sub-topics).
      • Split testing multiple page conversions to see which of the sub-topics is converting better than all the other similar pages.

      With one long page you have no idea what part of your sales page is driving the most sales.
      Thanks!

      These aren't sales pages though. They are just pages that provide content to my visitors, SEO optimized for some keywords I want to rank for. It is a fairly new site, so I'm just trying to build it up and get Google's attention right now. I'm getting 1-3 visitors from the search engines per day right now, but it has only been about a month.

      Anyway, thanks for the advice!

      Michael
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  • Profile picture of the author syedirfanajmal
    What Yukon said makes sense. But I will share the alternative view point here. Neil Patel has shared some seo studies where he showed that longer pages (with 1500-2000 words content) rank much higher in google SERPs as compared to shorter pages (with 500 or so words).

    The middle path, perhaps, might be to get a programmer to get you multiple tabs on the same page. You may have seen them; basically all the content is on the same page but one has to click each tab to get to see the content of that particular tab. I don't have information on how goood or bad this approach is w.r.t. SEO, UI/UX, conversions etc.
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  • Profile picture of the author strategic seo services
    I suggest using multiple pages for many reasons. The first, most people prefer to read brief, but to the point, content when searching for information on the internet. If it is too long, the visitor may become distracted/annoyed and leave the page. Now, for SEO purposes, it is better to have multiple pages because you can interlink them using your targeted keywords as anchor text (this, in turn, contributes to your site's on page optimization). Then you can build backlinks to those pages and rank highly for more than one page on your site, greatly increasing the amount of traffic to your site.
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