Turning off adwords for a month to gauge effectiveness - good idea?
- SEO |
Would it be a good idea to turn off adwords for a month to see if our campaigns it's really effective? Or would I be shooting myself in the foot?
My business has slowly increased over a two and a half year time period since moving to a better and more professional location. We've offered some more services, improved our workflows, improved our social media marketing with how-to guides to newbies to our industry, we've tried a new website, yelp, and we've also set up several adwords campaigns. I can't quite pinpoint what is responsible for the increase - I think it's a little bit of everything.
We started with an adwords budget of $250/mo and now it's up to $6000/mo, and the increase in adwords budget is commensurate with the increase in profits. However, there's no way for me to tell since we are a local store, how much the adwords is doing. No ecommerce conversion metrics where I can definitely say "we got this many customers and this much profit because of adwords"
The bounce rates & engagement with the site are much lower with our adwords campaigns than with people who find us on a blog or on youtube. A small voice in my head keeps asking me, how effective is adwords? Is adwords bringing us the phone calls that ask for price and hang up, or is adwords bringing us paying customers?
The one way to find out would be to turn it off for a month and see what happens to the gross income at the end of the month.
If I stopped using adwords this much, I could keep that $6000/mo for other things.
The other small voice says sure, find out how much adwords does when you lose 50% of your income.
There really IS only one way to find out.. how do you decide whether to go for it or not?
My business has slowly increased over a two and a half year time period since moving to a better and more professional location. We've offered some more services, improved our workflows, improved our social media marketing with how-to guides to newbies to our industry, we've tried a new website, yelp, and we've also set up several adwords campaigns. I can't quite pinpoint what is responsible for the increase - I think it's a little bit of everything.
We started with an adwords budget of $250/mo and now it's up to $6000/mo, and the increase in adwords budget is commensurate with the increase in profits. However, there's no way for me to tell since we are a local store, how much the adwords is doing. No ecommerce conversion metrics where I can definitely say "we got this many customers and this much profit because of adwords"
The bounce rates & engagement with the site are much lower with our adwords campaigns than with people who find us on a blog or on youtube. A small voice in my head keeps asking me, how effective is adwords? Is adwords bringing us the phone calls that ask for price and hang up, or is adwords bringing us paying customers?
The one way to find out would be to turn it off for a month and see what happens to the gross income at the end of the month.
If I stopped using adwords this much, I could keep that $6000/mo for other things.
The other small voice says sure, find out how much adwords does when you lose 50% of your income.
There really IS only one way to find out.. how do you decide whether to go for it or not?
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