AdWord Quality Score driving me crazy. Hlep!

Broad match is so broad you are going to generate a bunch of crap traffic.

Not really, only put one keyword in a AD GROUP. These keywords I just quoted above, are referred to as going Deep. You want to go wide for Search Network, but Content Network, that will be fine.



Going wide are related phrases, what's another word for stretch marks?

Here's something.

stretch marks definition | Dictionary.com
silvery streak
silvery-white lines


you'll also notice something pretty neat, look to the left top: Related Searches. Perfect for titles.

Google: Another Word For Stretch Marks

The closer you can match your ad, with your keyword, to the landing page, the better.
Plus, adding these keywords into one adgroup, will BOOST CTR, and lower your ad cost, over time. (of course, your ad also needs to be a performing one).

If you were to add more than one keyword to any existing ad group, you're sharing the CTR, which is depicted by the AVERAGE CTR, this average CTR will affect the OVERALL cost per click. You don't want to get into the habbit of sharing bad CTR with Good CTR ad groups / keywords as this will raise your costs.

Do one ad group at a time, during testing phases. once you find all the best ad groups, then start to add these ad groups into a brand new ad campaign, this will then give you a much better ad campaign CTR, overall resulting in really low costs.

Don't get me wrong, they're good keywords, they're problem solving / in the mix of buying keywords, that's a good start, but you don't want them to be in the same ad group. Why? cos it's hard to target the advert to that specific keyword. Sure, you could use the dynamic keyword insertion technique that most PPC networks like yahoo and msn allow, but this uses up more resources, ie, they need to constantly hit their database to change these variable keywords on the fly. Less strain you put on the servers, better they will serve you back. Less bandwidth is being used = less cost.

They're different, somewhat related, but they will not trigger the advert.
Your keywords need to be in the advert, if they are not, they wont get triggered.

Yes, but it's more targeted. And it drives up your CTR.

More impressions, less clicks = low CTR.
Less impressions, same clicks as the more impressions example, = High CTR. High CTR = Less costs.

No, cos broad match will trigger the words: "Stretch" and "marks". You don't want this, cos there are heaps of niches that have the word "stretch" and "marks" in them, so you're not being as targeted as you should be. More impressions, uses up unnecessary bandwidth, which costs money, who's gonna pay for that? you, or google? Certainly not google. They'll hit you for that cost. hence the phrase "Google Slap".
the Google slap has now been given the technical term "Quality Score", bad QS, results in a Google Slap, high costs, or a non-active ad groups/campaigns.

ie, if I entered. "stretch exercises" will trigger your advert.

[exact match] ie.

[stretch marks]
will ONLY trigger an advert if it has the words "Stretch Marks" in it and if that person who is searching on the google SE, who types "Stretch Marks"

If someone typed "How do I remove the marks from my stomach", your ad will not be triggered, since there is no "stretch" phrase being used.
But, if will be triggered if this phrase is being used as broad match.


Now, about the guys above me talking about don't use broad match.
Ignore them (sorry guys, but you're wrong).

However, for the least part i agree to an extent. Once you get familiar with how to pull out 8-10 out of 10 QS, you can start experimenting with using ONLY broad match.

You can still get a low cost per click using broad match and still make it targeted as if it was an exact match phrase, this is accomplished by using a series of negative embedded matches for broad, phrase, and exact match.

More work is involved to find the phrases that people are using, once you find the phrases you can use those and re-add them to your negative list in your testing campaigns.

I do this for phrases that cost around $2-4 or so via exact match, and without using the above technique, over time will come down to about 80 cents, but I can reduce that by over 90% using negative match and using broad phrases only.

Internet marketing costs around $2 a click. I'm paying 7 cents via broad match.