Getting Backlinks and Boosting Your Ranking

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  • SEO
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Where your site shows up for a given keyword or phrase depends largely on the number and 'quality' of backlinks to that page. More, higher-quality backlinks = higher ranking.

Here's a strategic tip and insight.

Rather than just 'blindly' build backlinks, it helps to have a 'target' to shoot for. When searching for the keyword/phrase you want to rank for, check the backlinks for who is ranking above you. Then you have your target.

(There's a terrific Firefox plugin that gives you right-click access to backlinks, indexed pages, whois info, 'nofollow' links, and more: SearchStatus | Firefox SEO Toolbar Extension)

As an example, if I see that "Site.com" ranks #3 and has 50 backlinks to that page, I know I can rank above them if I manage 51 backlinks (of course, higher-value backlinks are worth more, but the general idea is, ranking will be largely in order of total backlink value).

Also, when I check my competitor's backlinks, I can check them out and usually find sites that I can backlink from myself!

Mark
#backlinks #boosting #ranking
  • Profile picture of the author franchiseshop
    Some good points and there are many arguments for relevant and non relevant links. My personal opinion is that of course relevant links are better but with the right quantity of un-targeted links you can achieve good results also.

    A good way of getting targeted links on blogs is to identify the blog you are looking to place a comment on and then run a search such as site: www. theblog.com intitle:yourkeyphrase if nothing then refine it a little, example: If your keyphrase is business opportunities for sale then refine and do site: www. theblog.com intitle: opportunities

    A little detective work will soon grab you plenty of suitable blog entries to post comments on and increase the relevancy of the links placed.

    edit - stupid thing does weird things to my links, hence they are broken up a bit : - / (must get used to this forum, I'm a newbie here!)
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    Matthew Anderson | Haggis McTavish | Wapigs | Aobuluz

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  • Thanks for that Matthew - I agree. I'm not suggesting getting only 'relevant' links, but rather thinking of it in terms of 'total link value' meaning # of links x their PR value.

    So if a page ranks at #3, and it has 25 PR-1 backlinks, chances are good that if your page is optimized on-page, than you can out-rank it with 26 PR-1 backlinks.

    Mark
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    • Profile picture of the author franchiseshop
      Hi Mark

      Sounds like a good theory but from experience this is not the case and it is damn frustrating. I have seen pages with NO links and PR0, rank higher than a page of mine with the same theme, PR4 and several hundred links.

      My page being well optimised and PR4 with 141 Google shown site: backlinks
      Their site being PR0 with NO Google shown backlinks and outranking mine.

      So although I think your theory is right, in practise I am definitely not finding this to be true.

      As a sidenote though, my page does currently outrank theirs. Not always been the case though..
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      Matthew Anderson | Haggis McTavish | Wapigs | Aobuluz

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  • Profile picture of the author Peter Adamson
    Anchor text is relevant as well. You want the anchor text of your backlinks to be quite varied, with maybe 40% main keyword 40% several variations on that keyword and 20% irrelevant anchor text. If all the anchor text is the same, it looks spammy. Don't quote me on those percentages, it's the idea that counts. For example if your keyword was 'pepperoni pizza', and you had 10 backlinks the anchor text might be distributed link this:
    1. pepperoni pizza
    2. pepperoni pizza
    3. pepperoni pizza
    4. pepperoni pizza
    5. pepperoni pizza with mushrooms
    6. pepperoni and cheese
    7. hawaiian pizza
    8. tomato and mozarella pizza
    9. margheritta
    10. click here

    I have used this to get to position 4 against 160,000 competing pages on a keyword with 1,600 searches a month. A buying keyword for a specific product. Just keep at it slowly slowly and never stop.
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  • Profile picture of the author akanglil
    how about submit to social bookmarking? Thanks Regards
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  • Profile picture of the author basmin
    wow nice discussions, this very useful for me and increase my knowledge about seo.
    thanks for all
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