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What really is SEO and what do SEO services do?

by Mike Martel
23 replies
  • SEO
    • |
I have been hanging out on the Internet close to 15 years now and Internet Marketing for 4, but never have wrapped my head around SEO.

I have a site that I can drive thousands of visitors to a day with paid advertising, but am only topping out at 50 search engine visitors a day. Shouldn't that be better for a site that is over six months old?

I use the Wordpress SEO plugin and optimize the posts on different, related keywords. Is that enough?

...or should I use some sort of service? What exactly does a SEO service do? I have heard of all sorts of funky link building that frankly just hurts my head. Does this really work and will Google punish me even more than they seem to be doing now?
#seo #services
  • Profile picture of the author nik0
    Banned
    Keyword research is what it starts with.

    Onpage SEO is the foundation, based on relevance, inter link articles that are relevant with each other while avoiding to inter link less relevant pages with each other (thats what the silo concept is based on, grouping things properly).

    Link building is the power behind each SEO campaign.

    No links = no or poor rankings.
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  • Profile picture of the author promo87
    Banned
    Originally Posted by Mike Martel View Post

    I have been hanging out on the Internet close to 15 years now and Internet Marketing for 4, but never have wrapped my head around SEO.

    I have a site that I can drive thousands of visitors to a day with paid advertising, but am only topping out at 50 search engine visitors a day. Shouldn't that be better for a site that is over six months old?

    I use the Wordpress SEO plugin and optimize the posts on different, related keywords. Is that enough?

    ...or should I use some sort of service? What exactly does a SEO service do? I have heard of all sorts of funky link building that frankly just hurts my head. Does this really work and will Google punish me even more than they seem to be doing now?
    Well, as the name sounds SEO means Search engine optimization it involves the use of various google friendly SEO techniques that will help the site to become much more visible to the eyes of search engine if the SEO is done properly it will give you bulk of traffic directly from the search engine. Today you are paying the sites for getting visitors on your site but think it like just by doing the proper SEO of your site there is no need to pay anymore to get visitor.

    SEO services includes on-page optimisation and off-page optimisation.
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  • Profile picture of the author DURABLEOILCOM
    Adding quality links and articles to boost your ranking page place in search engines.
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    • Profile picture of the author marvicjohn
      Hi,

      SEO full form is Search Engine Optimization. It will help in getting good ranking positions for your website with free of cost.

      SEO is 2 parts

      1. On Page Optimization

      2.Off Page Optimization

      In 2014 we need to focus on Social Media Optimization for your fresh and unique content.

      With proper on page optimization we need to promote our website content at best social media websites.

      From,
      Marvick John,
      Suncoast Furniture.
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      • Profile picture of the author cindypark
        Originally Posted by marvicjohn View Post

        Hi,

        SEO full form is Search Engine Optimization. It will help in getting good ranking positions for your website with free of cost.

        SEO is 2 parts

        1. On Page Optimization

        2.Off Page Optimization

        In 2014 we need to focus on Social Media Optimization for your fresh and unique content.

        With proper on page optimization we need to promote our website content at best social media websites.

        From,
        Marvick John,
        Suncoast Furniture.
        totally agree with you sir.thats what we are doing when we do SEO.great comment.
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  • Profile picture of the author LillieMurphy
    SEO is a technique used to optimize your website and give a high page rank and also high ranking on google. SEO is of two types on page SEO and off page SEO. On page SEO helps to increase your website quality, including source code changes as meta tags, title tags etc.... But off page SEO is about creating back links for your website.
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  • Profile picture of the author patco
    Originally Posted by Mike Martel View Post

    I have been hanging out on the Internet close to 15 years now and Internet Marketing for 4, but never have wrapped my head around SEO.

    I have a site that I can drive thousands of visitors to a day with paid advertising, but am only topping out at 50 search engine visitors a day. Shouldn't that be better for a site that is over six months old?

    I use the Wordpress SEO plugin and optimize the posts on different, related keywords. Is that enough?

    ...or should I use some sort of service? What exactly does a SEO service do? I have heard of all sorts of funky link building that frankly just hurts my head. Does this really work and will Google punish me even more than they seem to be doing now?
    Most people can't get 500 a MONTH for such a NEW website... To create a good website and great ranking you mostly have to spend about 2-3 years... And yes... With paid advertising, you can get people, but be sure that they are TARGETTED!
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  • Profile picture of the author AuthorityBuilder
    Originally Posted by Mike Martel View Post

    I have been hanging out on the Internet close to 15 years now and Internet Marketing for 4, but never have wrapped my head around SEO.

    I have a site that I can drive thousands of visitors to a day with paid advertising, but am only topping out at 50 search engine visitors a day. Shouldn't that be better for a site that is over six months old?

    I use the Wordpress SEO plugin and optimize the posts on different, related keywords. Is that enough?

    ...or should I use some sort of service? What exactly does a SEO service do? I have heard of all sorts of funky link building that frankly just hurts my head. Does this really work and will Google punish me even more than they seem to be doing now?
    Well Mike, if you are getting over thousands of visitors a day with paid advertising, then there is likelihood of getting tens of thousands of visitors if you rank in the search engines for your keyword.

    On-site SEO and on-page SEO is the foundation that will make you more visible to the search engines but it will not make you rank.

    To rank in the first page of Google for your keyword, you have to build links. Now, many say that links are earned, not built manually. But believe me, I am tested this and in the initial stages of starting out a site, you need to build them manually. After your blog gets decently popular, you can earn them.

    In order to build them manually, many people rush to build 50 to 100 links per day, which is indeed spam and this kind of link building will certainly push you down more in the search engines. You need a strategic link building in terms of quality, not quantity. Even if you build 3 high quality authority links to your website per day, that's better than some of your competitor who is in the rush of building 50 low quality spammy links. So, it's kind of links building strategy you need for your website and then take the action.

    You will see many SEO providers will say that they will build 5000 to 10,000 links to your website within 10 to 20 days and your website will rank with time. That's an offence and you will be penalized for such action. It takes time to rank in the search engines, the more competitive our keyword is.

    So, before hiring a SEO service, check if the company provides a diverse, strategic approach to link building and what other sources they put into action to create an authoritative presence for you. It should be a combination of on-page SEO, link building and social media in different forms. If they are sort of guaranteeing lesser time, say few days to two months to rank, chances are they will resort to spammy techniques, which might hurt your sites in the future.
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  • Profile picture of the author RDB85
    Focus on the user. Ignore the so called experts and trial and test everything.
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  • Profile picture of the author LarryHaywood
    Originally Posted by Mike Martel View Post

    I have been hanging out on the Internet close to 15 years now and Internet Marketing for 4, but never have wrapped my head around SEO.

    I have a site that I can drive thousands of visitors to a day with paid advertising, but am only topping out at 50 search engine visitors a day. Shouldn't that be better for a site that is over six months old?

    I use the Wordpress SEO plugin and optimize the posts on different, related keywords. Is that enough?

    ...or should I use some sort of service? What exactly does a SEO service do? I have heard of all sorts of funky link building that frankly just hurts my head. Does this really work and will Google punish me even more than they seem to be doing now?
    Wow... If you can afford to purchase enough traffic to push thousands of people to your site daily you should be rich and not even worried about SEO. Just my opinion, but maybe you're in the wrong area or promoting the wrong things.
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    • Profile picture of the author Mike Martel
      There's no wow about it. Just doing the right things and getting paid enough via adsense and other items to pay for ads.

      The thing is though, you should never put all eggs in one basket. I am wondering if I am missing something by not hiring a SEO firm. Also would like to know what I should expect if I hire one.

      If you teach people to be a six figure earners how is that big for you?
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      • Profile picture of the author alvinchua91
        Originally Posted by Mike Martel View Post

        There's no wow about it. Just doing the right things and getting paid enough via adsense and other items to pay for ads.

        The thing is though, you should never put all eggs in one basket. I am wondering if I am missing something by not hiring a SEO firm. Also would like to know what I should expect if I hire one.

        If you teach people to be a six figure earners how is that big for you?
        It would depend on your niche. Although I run a SEO consulting company, I wouldn't recommend you to take on full SEO services unless your ROI per customer is high - then it would be beneficial to get it ASAP.

        For E.G. if you sell hot dogs and make $1 profit per customer, and the SEO firm gets you an additional 250 customers per month, you would only make $250 extra - most of it probably goes to getting your SEO done.

        However, if your price point is $100-500 per customer, and an SEO firm can get you maybe even just 50 extra customers per month, then it would be logical to get it. You would probably be making $5000+++ MORE per month and it would make a lot of sense to invest in SEO.

        Most importantly, do not buy into those '$10/link or $200 and I will get you on page #1 for anything you want' kind of service. Anybody worth his or her salt in SEO will tell you that just sounds ridiculous. It's like trying to buy a house for $100.
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      • Profile picture of the author LarryHaywood
        Originally Posted by Mike Martel View Post

        There's no wow about it. Just doing the right things and getting paid enough via adsense and other items to pay for ads.

        The thing is though, you should never put all eggs in one basket. I am wondering if I am missing something by not hiring a SEO firm. Also would like to know what I should expect if I hire one.

        If you teach people to be a six figure earners how is that big for you?
        I agree, you should never put all your eggs in one basket. It's big for me because I know how SEO works and understand that when you rely on search engines for organic traffic then you will take on a heavy struggle. Obviously, you're not just "hoping" to get organic traffic as you are buying it. That being said, I stand by my previous statement that if you can afford to send thousands of folks to your site on a daily basic, you should be raking in the cash hand over fist and not worrying about a hit or miss type of situation which is what seo is. Sure, there are some people who can rank in the search engines, but the algorithms always change and you won't keep your rankings forever. Just my .02.
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        Doing what everyone else is doing? You'll get the same results... 97% fail. Are you a sheep or a wolf? My team and I are changing the game. It's not as hard to make it online as you might think. Let's connect and see if we can help you.

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        • Profile picture of the author nik0
          Banned
          Originally Posted by LarryHaywood View Post

          I agree, you should never put all your eggs in one basket. It's big for me because I know how SEO works and understand that when you rely on search engines for organic traffic then you will take on a heavy struggle. Obviously, you're not just "hoping" to get organic traffic as you are buying it. That being said, I stand by my previous statement that if you can afford to send thousands of folks to your site on a daily basic, you should be raking in the cash hand over fist and not worrying about a hit or miss type of situation which is what seo is. Sure, there are some people who can rank in the search engines, but the algorithms always change and you won't keep your rankings forever. Just my .02.
          A day not ranked is a day that you lose money.

          People who advice not to build links should've their head examined. (sorry had to say that, part of my new sales copy that's in production ).

          But it's true. Organic traffic from Google is MUCH cheaper then PPC, even if it would only last months. And hey, what you got to lose if you don't rank? Nothing, exactly!

          Agreed that its very hard to find a good SEO on this forum, especially when you browse through the for sales section, I would say max 1% knows what they're doing. All the rest is still playing with their tools like SeNukex or setting up half assed networks to spam it with spun content and crappy links to artificially increase their DA/PA stats that mean completely nothing. I mean since when does Google depend on metrics from external companies lol.
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          • Profile picture of the author LarryHaywood
            Originally Posted by nik0 View Post

            A day not ranked is a day that you lose money.

            People who advice not to build links should've their head examined. (sorry had to say that, part of my new sales copy that's in production ).

            But it's true. Organic traffic from Google is MUCH cheaper then PPC, even if it would only last months. And hey, what you got to lose if you don't rank? Nothing, exactly!

            Agreed that its very hard to find a good SEO on this forum, especially when you browse through the for sales section, I would say max 1% knows what they're doing. All the rest is still playing with their tools like SeNukex or setting up half assed networks to spam it with spun content and crappy links to artificially increase their DA/PA stats that mean completely nothing. I mean since when does Google depend on metrics from external companies lol.
            Honestly Nik0, I should have had my head examined a long, long time ago. haha But seriously, my point was that if he's able purchase that kind of traffic and turn a profit, why not just scale up instead of focusing on organic rankings which is not easy or efficient and I'm sure that's why he's looking to outsource it. However, also was pointing out with that kind of traffic, if his offer was right, then there would be no need to chase the always changing rankings and wonderful world of organic seo. And it's late, so I am probably not even making sense at this point. I'm out.
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            Doing what everyone else is doing? You'll get the same results... 97% fail. Are you a sheep or a wolf? My team and I are changing the game. It's not as hard to make it online as you might think. Let's connect and see if we can help you.

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            • Profile picture of the author nik0
              Banned
              Originally Posted by LarryHaywood View Post

              Honestly Nik0, I should have had my head examined a long, long time ago. haha But seriously, my point was that if he's able purchase that kind of traffic and turn a profit, why not just scale up instead of focusing on organic rankings which is not easy or efficient and I'm sure that's why he's looking to outsource it. However, also was pointing out with that kind of traffic, if his offer was right, then there would be no need to chase the always changing rankings and wonderful world of organic seo. And it's late, so I am probably not even making sense at this point. I'm out.
              It sure ain't easy to do it yourself, it sure IS efficient, when outsourcing it to the right people.

              The amount he pays for his paid traffic probably FAR exceeds what he needs to spend on SEO (although I've no idea what his niche is so that's a bit speculative of course).

              But still, why not do BOTH? And make twice the profit or 3 times, most people don't even look at paid results like Adwords or are banner blind, he would miss out on a TON of potential revenue/profit by not trying to rank his site in Google.

              I don't mean this as a replacment for paid traffic at all, but you simply can never have enough traffic, especially if it's up their to grab!

              I agree that there is not always a need to make more money, but it would be damn nice

              ps: SEO is a wonderful world indeed, it keeps me alert and I truly love it!
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  • Profile picture of the author DerrickShipp
    Search engine optimization is a technique which works to optimize your website and helps you to get more visitors and getting a good rank on search engine. SEO use on page and off page optimization both on the page is good for your website optimization and off page works for backlink creation to get traffic.
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  • Profile picture of the author LiftMyRank
    On-page seo only goes so far, anybody can optimize a page for target keywords, however getting the quality authority links is another story, and that's what good seo services will do for you, get the links that you can't....
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  • Profile picture of the author larahepze
    improve the page rank for an webpage,it brings website to first in the search engine.first it start from on-page technique
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  • Profile picture of the author dejaone
    Do some SEO (keyword, link building etc) yourself to learn what SEO is really about. The tough part for choosing a SEO service is really to know what a good SEO service is.
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  • Profile picture of the author Mike Martel
    But still, why not do BOTH? And make twice the profit or 3 times, most people don't even look at paid results like Adwords or are banner blind, he would miss out on a TON of potential revenue/profit by not trying to rank his site in Google.

    That's my whole point. I need to have multiple sources. I was getting 10,000 - 15,0000 hits a day until Facebook changed last fall. Improvise, adapt, overcome...

    Thanks to everyone who answered.
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  • Profile picture of the author vickyjohn123
    If on page of your website is stronger, you need not worry much about off page. You need a good content and keywords for your niche.. i recently done SEO for this lol e pins website and i got 90 % good results for all of my keywords...
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  • Profile picture of the author MilesSharma
    It all comes down to testing....
    Find the trusted seo agency who focus on providing QUALITY LINKS!

    If you have quality backlinks than need not to worry... So once you hire someone ask for full backlink report and analyze the quality of those sites using various tools.

    But remember, backlinks are the most powerful thing in SEO! More authority backlink..better the ranking!
    Never go by number of backlinks..but quality of those backlinks.!
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